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VP, Business Development Leader

Chicago, IL, United States

As our VP, Business Development Leader, you will…

Partner with the VP, Business Development Leader, to contribute to the company's profitable growth by developing an overall growth strategy. This includes identifying the target market, creating a compelling story/value proposition, and packaging the functional service offerings.

Be Accountable and Responsible

Assist with managing the overall marketing activities within the West region including the company’s digital presence, PR, events, CRM, and influencer relations

Generate a healthy pipeline of leads for MERGE, and nurture them into qualified opportunities

Support new business proposals within the West region (e.g. RFPs, capability presentations, pricing submissions) and solutions (e.g. pitches and orals)

Support major client contract negotiations within the West region

Conduct research for insights into market demand and competitive activities

Drive and oversee Account-based Marketing (ABM) efforts

Experience with Salesforce Marketing Cloud, Marketo, and/or other sales and marketing platforms preferred

These are the qualifications we’re looking for

10+ years of experience in business, with 10+ years concentrated in agency growth roles, specifically in Health Plans

Bachelor's degree, MBA, or equivalent business experience

Strong communication and interpersonal skills

Demonstrated effectiveness in the ability to ensure quality client service

Routinely demonstrate a thorough understanding of the advertising industry

Possess credibility in the presence of the client

Strong presentation skills with an engaging and trusted presence

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