Client Success Manager, Executive Accounts

Dallas, TX, United States

Client Success Manager, Executive Accounts Dallas, TX, USA •

Plano, TX, USA

Job Description Posted Monday, March 4, 2024 at 5:00 AM

Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve.

Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races.

Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application onGannett Careers viaDayforce .Job postings directing you to complete an application on other external sites may not be valid.

The Client Success Manager (CSM) will work closely with our largest clients, providing strategic insights and recommendations, for SEM and display advertising campaigns, that contribute to the achievement of the client’s digital marketing objectives. This role will serve as the client account manager, assess digital campaign trends, facilitate client advertising performance discussions, partner with sales, build client relationships, and identify creative new advertising techniques to further our client’s digital marketing needs. They will partner closely with a Campaign Manager to guide execution and campaign performance for PPC, and other channel owners across the multi-channel experience.

About your Responsibilities:

Our ideal candidate must have a background in digital marketing with applied experience in SEM and display advertising. Ideal candidates will have an insatiable curiosity and enthusiasm for digital marketing and can inspire excitement and curiosity among colleagues. Candidates must have a minimum of three years working knowledge and understanding of the digital marketing landscape, emerging trends, social media management, email marketing, and SEO tactics. The CSM candidate must be a self-starter, be proactive, can work independently on tasks, work well with a team, follow through on projects, Candidates must have advanced knowledge of Microsoft suite products including Excel, Word, and PowerPoint, and excellent written and verbal communication skills.

An Executive Accounts CSM will need to be able to prioritize and load balance across several platforms and clients within specific service level agreements (SLAs) and expectations. Job duties may include: Serving as a clients’ account manager

Providing a complete digital marketing strategy for clients that include multiple products across multiple platforms

Relaying digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients’ performance metrics)

Providing weekly/monthly/ad hoc reporting

Providing miscellaneous research as needed

Scheduling and running meetings with multiple teams and team members, both internal and external teams

Build rapport with campaign managers through weekly meetings

Build rapport with client representatives and marketing staffs through routine and scheduled meetings

Develop & advise on marketing strategies as well as assessing feasibility based on the client expectations, and identifying marketing and advertising opportunities for our clients

Partner with sales on setting client expectations, create budgets and formulating strategies to meet specific client goals/needs

Monitor, evaluate, and leverage standard processes to manage and improve SEM/display campaign performance across LOCALiQ’s publisher networks to determine improvement opportunities

Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients

Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts

Manage client expectations, communication and performance metrics

Incorporate constantly evolving technologies and processes into the client solution delivery process

Key Qualifications:

3 - 5 years of experience in the digital space, in an agency environment, or in-house equivalent

3+ years of client service/account management experience

Exceptional written and verbal communication skills with the ability to effectively communicate digital marketing concepts

Bachelor’s degree in Marketing, Communications, Public relations or related fields

Advanced knowledge and understanding of SEM, SEO, social, email marketing, display, and an understanding of new media consumer behaviors and trends

Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs

Creative thinker with strong time management, and organizational skills with exceptional attention to detail

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The annualized base salary for this role will range between $38,700 and $80,000. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at [email protected].

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