Account Executive

Anaheim, CA, United States

Summary

Are you a driven, results-oriented sales professional looking for an exciting opportunity to make a significant impact? Southern California News Group (SCNG) is seeking a Business Development Executive (sales hunter) to lead revenue growth for our advanced digital and in-house content marketing channel, Skyline. The Business Development Executive for Southern California New Group is responsible for delivering world-class service, partnering with clients to meet their advertising campaign objectives, and working with colleagues to manage the development of new accounts. As a key player in one of the largest media companies in Southern California, you'll have the chance to work with 11 daily newspapers, associated websites, multiple weekly newspapers, and social channels, reaching over 8.1 million readers each week! If you are passionate about driving revenue growth, building strong client relationships, and working with a dynamic media company that reaches millions of readers each week, we want to hear from you!

What You Will Do

Proactively Prospect, Qualify and Close: Take charge of the entire sales process, from generating prospects to closing deals, with a focus on expanding new business opportunities and exceeding KPI goals for your clients

Create Compelling Sales Presentations: Develop and deliver compelling marketing presentations and solution-based proposals that cater to customer needs and effectively promote our products and services

Create and update marketing presentations using research and case studies to sell against competitive media

Cultivate Long-Term Relationships: Strengthen and maintain partnerships with clients to ensure lasting business relationships and continued revenue growth and to define KPI’s and success metrics for campaign performance

Work closely with clients post-sale to ensure client retention, renewal and overall campaign success

Strategic Matchmaking: Utilize multiple lead sources to research, prioritize, and target potential customers, aligning their audience segments with SCNG/Skyline/Adtaxi products, including print, internet banner advertising, custom/branded content, influencer marketing, behavioral and contextual targeted networks, video, SEO/SEM, mobile, and social media

Stay Informed on Industry Trends: Stay ahead of the curve by actively monitoring and understanding current trends in the advertising technology industry

Expert Sales Knowledge: Demonstrate expert knowledge in online media channels, as well as an understanding of their correlation to offline executions, enabling you to effectively position our products and services against competitors

Analyze Sales Metrics: Assess key sales metrics to develop effective strategies for achieving sales success

Collaborate Internally: Navigate smoothly across various departments within SCNG to create compelling media solutions for advertisers

What You Will Bring

Proven Sales Success: Possess 5+ years of advertising/media sales experience, with a track record of driving revenue and closing deals. The most recent 3 years should demonstrate success in digital media or online advertising sales

Sales Tools Proficiency: Familiarity with Salesforce, Excel, PowerPoint, and experience with a sales enablement platform (e.g., Outreach or Pardot) is preferred

Video Conferencing Skills: Proficiency in Zoom, Google Hangouts, or similar video conferencing tools

Sales Techniques Expertise: Thoroughly skilled in sales techniques such as cold-calling, networking, and lead generation, with a proven ability to close deals

Self-Driven and Independent: Capable of working independently, identifying and prioritizing business opportunities effectively

Contract Negotiation Skills: Demonstrated ability to negotiate multi-variable contracts and successfully close new business deals

Positive and Entrepreneurial Attitude: Bring a positive and entrepreneurial spirit to the team, fostering a collaborative and motivated work environment

Strong Communication and Time Management: Exhibit excellent presentation, organizational, and time management skills, with the ability to handle multiple tasks and priorities

Must have a valid driver's license to visit clients on-site

Who We Are

Established in March 2016, the Southern California News Group (SCNG) has virtually overnight become one of the most powerful and influential news organizations in the U.S. This dynamic union was created when the Los Angeles News Group (owners of nine local daily newspapers and websites) and its parent company Media News Group (MNG) acquired Freedom Communications (owners of the Orange County Register and Riverside Press-Enterprise). By combining these two highly regarded and well-established institutions, SCNG has emerged as the largest news content provider in the five-county Los Angeles metropolitan area.

As a leader in circulation among top publications nationwide, SCNG now owns and operates 11 local daily newspapers and more than a dozen community weeklies. Our mission is to connect communities by providing readers with the area's best local news coverage while providing advertisers with unprecedented access to one of the world's most diverse and dynamic audiences. No matter the distribution vehicle—newspaper, magazine, mobile, online—SCNG's in-depth reporting on local news, politics, sports and entertainment continues to attract a desirable audience for its customers. Combining print, online and social media, SCNG now delivers premium content to over 8.1 million adults every week, making it an indispensable marketing solution for advertisers across Southern California. No other local newspaper group reaches more households in our market than SCNG.

“Built In Best Places to Work 2023 Winner”

The annual salary range is $65,000 - $75,000 base pay plus (uncapped) commission, and cell phone/mileage reimbursement. Pay is based on several factors including but not limited to education, work experience, time in role, certifications, etc. In addition to your salary, MediaNews Group offers a comprehensive benefits package, incentive and recognition programs, and a 401K plan (all benefits are based on eligibility).

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