Product Marketing Manager

Los Angeles, CA, United States

Job Description Job Description About Feedonomics - A Remote-First Company Have you ever wondered how companies list their products on Amazon? Or how Google knows which products are in stock in a store near you? How about how your order gets to your door when you buy from a third-party merchant on Amazon? That’s where Feedonomics comes in!

As a leading product feed management platform, Feedonomics works with agencies, brands, and retailers to optimize and list products on the top ecommerce shopping destinations around the world.

What makes us different from other SaaS companies in the space?

We manage everything from onboarding to ongoing feed maintenance for our clients, enabling them to expand their ecommerce business more efficiently.

Since its inception in 2014, Feedonomics has developed an incredible reputation for our full-service approach to feed management, our inclusive culture, and our industry-leading technology. With principles that go beyond optics, Feedonomics looks to deliver the same people-first strategy internally as we do externally.

The Marketing team at Feedonomics Our marketing team is full of problem solvers who like to learn from the people around them and share a joke or two. We’re at the intersection of technology and ecommerce, which means there’s a lot of opportunity to define our solution in this space and uncover new opportunities. At Feedonomics, your creativity, strategy, execution, and desire to evolve are appreciated.

The Role The Product Marketing Manager role will work to ensure our offerings are correctly positioned in the market by producing sharp product messaging, strategizing and executing GTM assets and materials, and collaborating cross-functionally to enable Feedonomics, BigCommerce, and our partner organizations to drive revenue and industry leadership.

The ideal candidate is a proactive, self-starting individual that has in-depth knowledge of the ecommerce industry and technology ecosystem, as well as a proven track record of producing stellar marketing content and copy, managing successful GTM programs and initiatives, and serving as an effective cross-functional project manager to drive real growth.

The Responsibilities Be the resident expert on the Feedonomics product, customers, prospects, competitive landscape, and industry trends to collaborate on global GTM strategies, product positioning, narrative, internal communications, and marketing activations

Continuously monitor and document technology trends, ecosystem developments, and competitive moves that influence customer needs to guide market positioning and influence the product roadmap

Write, edit, and produce compelling product messaging and positioning across content and collateral for internal and external audiences, to be used across multiple touch points, including our website, PR / comms, and sales

Be a go-to-market expert: work with teams across departments (marketing, product, sales, partnerships) to ensure alignment and successful execution of assets, campaigns, and activations with minimal guidance

Enable our internal teams and partners by identifying and helping create effective marketing content and sales collateral that portrays the value of Feedonomics in a compelling way

Coordinate and implement enablement programs across Feedonomics and BigCommerce to inspire and educate both internal and external teams on the value of Feedonomics

Create and maintain competitive intelligence assets including competitive briefs, sales battlecards, and competitive landscape analysis

Initiate and strategize paid search campaigns, content marketing programs, and other lead generation activities in collaboration with various marketing teams to drive demand and execute GTM initiatives

Create reporting and leverage data to determine campaign impact, analyze results, and optimize programs to support broader business goals

Initiate and strategize paid search campaigns, content marketing programs, and other lead generation activities in collaboration with various marketing teams to drive demand and execute GTM initiatives

Create reporting and leverage data to determine campaign impact, analyze results, and optimize programs to support broader business goals

The Requirements 5+ years proven experience as Product Marketing Manager, Brand Manager, or similar role, preferably 2+ years of business-to-business product marketing experience or experience in the ecommerce space

Experienced marketer with an amazing portfolio demonstrating the ability to lead marketing programs and GTM initiatives

Proven experience of crafting marketing messaging and copywriting that drives campaign success and company growth

Excellent communication skills (written and verbal) and an expert collaborator

Outstanding project management and organizational skills

Demonstrated experience in market analysis and competitive research

Strong understanding and industry knowledge of ecommerce technology and standard channel programs

Familiarity with demand generation tactics, Google Ads, and content marketing strategy

Working knowledge of web analytics and marketing automation tools

Analytical with a high degree of business acumen, along with the ability to analyze marketing data and derive insights and opportunities

Ability to adapt to fast-paced, high-growth, dynamic environments, while operating in a matrixed organization

Must be self-motivated, persistent, and able to work independently while in a remote work setting

Bachelor’s degree, ideally in marketing, business, or similar field

What's in it for you? Remote work set-up

Competitive pay

Unlimited PTO for salaried positions and up to three weeks for hourly employees

Medical, dental, vision (VSP) insurance, HSA, FSA, life insurance, and more

Monthly half-day Fridays (yes, really!)

401K retirement plans

Family benefits, such as parental leave, transition benefit for new parents, newborn sick leave, adoption assistance, pet insurance and more

Internal Feedonomics skill certifications

Virtual and in-person team events

FeedoFUNds, a dedicated budget to foster and build relationships across the company for team events

Employee Resource Groups (ERG)

Referral bonus program

Not all candidates will be eligible for the upper end of the salary range (or have the minimum apply to them), but rather, the exact salary will be dependent on the successful candidate’s location, relevant knowledge, skills, and qualifications.

Targeted salary range:$100,000-$158,125 USD

Here at Feedonomics, we believe in giving back to our employees as well as the community by engaging in philanthropic events and providing days off to volunteer. We are also committed to our employees' well-being by offering employee assistance programs, access to a wellness app, and diversity and inclusion resource groups.

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