Product Marketing Manager

, CA, United States

Position Summary

Samsung Ads, the advertising monetization arm of Samsung Electronics, leverages proprietary real-time TV viewing behavior and insights to promote relevant brands and content experiences for consumers. We partner with brands, agencies and content owners to deliver unique advertising opportunities on native placements within our Smart TV platform and programmatically with a cross device solution.

Samsung’s unique first party data helps brands connect to their audience as they explore content across desktop, mobile, tablets and our Smart TVs. The Samsung Ad platform delivers high-quality audience targeting powered by three key components: first-party audience data at scale, world-class data science, and brand-safe cross-device ad inventory.

Role And Responsibilities

The Opportunity

We’re looking for a confident individual to lead Product Marketing efforts for Samsung Ads focused on media & entertainment offerings, inclusive of ad experiences across the Samsung ecosystem (TV, Mobile, and other devices), audience, measurement, and insights. He/She should have a self-starter mindset with a passion for driving the go-to-market strategy for innovative products and solutions. The Product Marketing Manager will be the dedicated liaison between the Advertiser and Product Management, Business Operations, and the Insights and Analytics teams to ensure streamlined communication and regular sharing of market knowledge within the Media and Entertainment domains.

Candidates must have a strong knowledge base of digital advertising, with data and programmatic being core areas of experience. Knowledge of the connected TV space and mobile advertising is a plus. He/She will be expected to develop and maintain excellent working relationships with all appropriate levels within and outside the company.

The Product Marketing Manager will report directly to the Head of Media and Entertainment (New Product Solutions) and will be based in either New York City or Los Angeles. If you're interested in joining a growing team working to build a unique, world-class advertising organization with a relentless focus on design and customer experience, you've come to the right place.

Skills And Qualifications

Specific responsibilities include:

Aggregates Sales Lead, AE, and customer-level feedback into a unified, vertical point of view

Identifies vertical jobs-to-be-done, revenue opportunities and priorities

Develops Business requirements for new vertical-specific solutions /products based on revenue opportunities and priorities – allowing P&E and other internal stakeholders to begin development.

Owns stewardship of new vertical-specific solutions / products throughout the Solution Design & Development Lifecycle

Engages with P&E stakeholders to track progress of roadmaps of vertical solutions

Develop vertical-specific GTM plans

Builds internal sales narrative and presentation in the ‘voice of the customer’ for new products and solutions.

Partners with NPS Strategy teams to conduct Quarterly Innovation Reviews with Sales, P&E & Marketing

Serve as an evangelist for Samsung Ads products through partnering with PR for thought leadership social media, and speaking engagements.

Qualifications:

6+ years of experience working in ad tech and media

Domain knowledge in product marketing, product solutions or data strategy

Deep understanding of the digital ad landscape, in particular CTV and mobile

Demonstrable experience partnering with product and sales teams based in different regions/countries

Experience working on teams in a fast-paced environment

Technical understanding of AdTech workflow a plus

Ability to make complex products easy to understand and sell

Experience in solution development, pricing and revenue projections associated with products, and the ability to pitch and get buy-in on the plan

Ability to forge strong working relationships with stakeholders in Finance, Sales, Product and Operations

Education

Bachelor’s degree in business, Advertising or related field

Master’s or MBA degree helpful

For candidates based in New York or California, compensation for this role is expected to be between $125,000 and $145,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.

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