Product Marketing Manager

, CA, United States

2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field

Demonstrated ability in releasing and growing innovative technology products

Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs

Experience using and/or developing GIS applications

Ability to travel 10-20% of the time for strategic meetings, events and/or tradeshows

Bachelor’s degree in business, marketing, or related field

MBA and/or a geography, computer science, information systems background

Demonstrated experience using multi-app marketing technology stack

Experience applying SEO and current digital marketing techniques

Minimum of 3-years of experience working in an office environment

Responsibilities As a results-oriented team player with a strong interest in technology and proven marketing talent you will use your skills and passion to work with key stakeholders to develop effective marketing strategies for enterprise-wide IT software

You will create strategic plans and campaigns to increase awareness and adoption of Esri's market-leading enterprise capabilities

You’ll have a solid understanding of digital marketing techniques and execute on tactical deliverables from your strategic plan, such as writing email and web copy, developing social posts and blog posts, planning webinars, and more across a variety of industries

You’ll work with a dedicated and supportive team of product marketers who are invested in your success and growth

Collaborate cross-functionally with product management, product engineering, product development, global business development, and corporate marketing

Develop strategic marketing plans and see them through to execution on all tactical elements

Create materials to educate prospects and users, including web pages, emails, videos, case studies, social content, and product resources

Lead, coordinate, and execute global product launch and release activities, internal communications, and multi-channel enablement

Spearhead the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally

Research and understand market needs to create personas, positioning, and value-based messaging for products in your portfolio

Provide insight into competitive capabilities and risks

Identify and monitor Key Performance Indicators to measure content effectiveness and usage as well as overall campaign performance

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth

Base salary is one component of our total rewards strategy

Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs

$66,560—$110,240 USD

Qualifications 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field

Demonstrated ability in releasing and growing innovative technology products

Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs

Experience using and/or developing GIS applications

Ability to travel 10-20% of the time for strategic meetings, events and/or tradeshows

Bachelor’s degree in business, marketing, or related field

MBA and/or a geography, computer science, information systems background

Demonstrated experience using multi-app marketing technology stack

Experience applying SEO and current digital marketing techniques

Minimum of 3-years of experience working in an office environment

Responsibilities As a results-oriented team player with a strong interest in technology and proven marketing talent you will use your skills and passion to work with key stakeholders to develop effective marketing strategies for enterprise-wide IT software

You will create strategic plans and campaigns to increase awareness and adoption of Esri's market-leading enterprise capabilities

You’ll have a solid understanding of digital marketing techniques and execute on tactical deliverables from your strategic plan, such as writing email and web copy, developing social posts and blog posts, planning webinars, and more across a variety of industries

You’ll work with a dedicated and supportive team of product marketers who are invested in your success and growth

Collaborate cross-functionally with product management, product engineering, product development, global business development, and corporate marketing

Develop strategic marketing plans and see them through to execution on all tactical elements

Create materials to educate prospects and users, including web pages, emails, videos, case studies, social content, and product resources

Lead, coordinate, and execute global product launch and release activities, internal communications, and multi-channel enablement

Spearhead the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally

Research and understand market needs to create personas, positioning, and value-based messaging for products in your portfolio

Provide insight into competitive capabilities and risks

Identify and monitor Key Performance Indicators to measure content effectiveness and usage as well as overall campaign performance

Benefits Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth

Base salary is one component of our total rewards strategy

Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs

$66,560—$110,240 USD

Overview

As a results-oriented team player with a strong interest in technology and proven marketing talent you will use your skills and passion to work with key stakeholders to develop effective marketing strategies for enterprise-wide IT software. You will create strategic plans and campaigns to increase awareness and adoption of Esri's market-leading enterprise capabilities. You’ll have a... solid understanding of digital marketing techniques and execute on tactical deliverables from your strategic plan, such as writing email and web copy, developing social posts and blog posts, planning webinars, and more across a variety of industries. You’ll work with a dedicated and supportive team of product marketers who are invested in your success and growth.

Responsibilities

• Collaborate cross-functionally with product management, product engineering, product development, global business development, and corporate marketing

• Develop strategic marketing plans and see them through to execution on all tactical elements

• Create materials to educate prospects and users, including web pages, emails, videos, case studies, social content, and product resources

• Lead, coordinate, and execute global product launch and release activities, internal communications, and multi-channel enablement

• Spearhead the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally

• Research and understand market needs to create personas, positioning, and value-based messaging for products in your portfolio

• Provide insight into competitive capabilities and risks

• Identify and monitor Key Performance Indicators to measure content effectiveness and usage as well as overall campaign performance

Requirements

• 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field

• Demonstrated ability in releasing and growing innovative technology products

• Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs

• Experience using and/or developing GIS applications

• Ability to travel 10-20% of the time for strategic meetings, events and/or tradeshows

• Bachelor’s degree in business, marketing, or related field

Recommended Qualifications

• MBA and/or a geography, computer science, information systems background

• Demonstrated experience using multi-app marketing technology stack

• Experience applying SEO and current digital marketing techniques

• Minimum of 3-years of experience working in an office environment

#LI-Hybrid

#LI-DV2

Total Rewards

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

A reasonable estimate of the base salary range is

$66,560—$110,240 USD

The Company

At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.

If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email [email protected] and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance Company information

As a leading location intelligence platform provider (Forrester Wave 2020), Esri empowers leaders with innovative tools to help create sustainable prosperity. Esri's customers drive digital transformation by embracing the power of location,

Transportation, Software, Information Technology, Technology, Consulting, Software Development, Data Analytics, Data Analysis, Computer Software, Information Technology and Services

Privately Held

Founded: 1969

Redlands, CA

Company Specialties:

GIS, geographic information systems, software, geospatial analysis, geography, web mapping, place, location analytics, demographics, 3D, site selection, government, IoT, training, location intelligence, smart cities, geodesign, and Mapping

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