Director of Growth

, CA, United States

Why We Exist and What We Do :

At Dr. Squatch (www.drsquatch.com), we're raising the bar on men's personal care with our line of natural, high-performance products. We're on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work multiple times, and we achieved status as a certified B Corp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!

About the Role:

We are looking for an analytical and experienced marketing leader who can lead our performance marketing efforts and drive continued fast growth for the business. Very strong analytical background is critical.

This role will report to the GM of Ecommerce.

This is a full-time hybrid role with company benefits based out of Squatch HQ in Marina del Rey. CA.

The anticipated base compensation range for this role will be $150,000 to $190,000 (with bonus and equity considerations). Compensation will be commensurate with the candidate's experience and local market rates.

What You'll Do:

Lead and mentor the customer acquisition team, fostering strategic thinking, a sense of urgency, and collaborative culture.

Develop a strategy to drive paid media efforts with a focus on Facebook and Google and build the foundation for fast growth moving forward.

Meticulously lead management and optimization of a multi-million dollar marketing budget with a heavy focus on profitable acquisition, leveraging an LTV:CAC methodology.

Develop and implement the next phase of attribution methodology, considering options like MMM, incrementality/lift analysis partners, and others to provide more accuracy.

Rigorously measure and report on KPIs (e.g., CPA, ROAS) on a daily, weekly, and monthly basis in support of growth goals.

Collaboratively lead iteration of creative content in close coordination with the creative team and external agencies to create high-performing content for core paid media channels.

Develop a strong non-paid strategy, helping to bring back more organic growth.

Partner with cross-functional teams to bring strategies to life, specifically Product/Engineering and Lifecycle Marketing teams.

Lead and manage all user acquisition flows and growth initiatives in partnership with the web team, constantly iterating and optimizing flows to improve conversion and developing new ideas to acquire customers.

About You:

7+ years of experience in growth and direct response marketing at a consumer brand

Proven success managing and optimizing multi-million dollar marketing budgets across multiple digital channels

Exceptionally strong analytical skills with the ability to apply business strategy to data analysis and recommendations

A desire to innovate on UA methods and improve strategy

The ability to do both strategic planning and daily execution/optimization

Ability to lead a team and develop exceptionally talented individuals

Deep understanding of non-paid channels (SEO, organic, referrals, etc.) is highly preferred

Experience working with product and engineering teams on flow optimization

Excellent communication skills

Interest in health and wellness, personal care, and/or eCommerce industries

Someone who gets things done without perfect resources is innovative and works with a sense of urgency

Someone who has high standards takes ownership and is invested in the outcome

Someone who proactively helps others stays positive and has a good sense of humor

#LI-TC1 #LI-FULLTIME #LI-HYBRID

Who We Are:

Our core values come naturally and make us a better, more whole, and unique team. We are Bold & Innovative - we are creative, rethink how things are done, and find a way. We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are Team Squatch - we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.

We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!

Diversity, Equity & Inclusion @ Squatch:

We firmly believe that Team Squatch is a place for everyone and we're proud to be an equal opportunity employer who is committed to inclusion and diversity. We do not discriminate based on any characteristic protected by federal or state law. We embrace differences and are building a company and culture that is represented by a variety of backgrounds, perspectives, life experiences, and skills.

For Applicants with Disabilities. Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed.

For Information regarding Data Privacy , please review https://www.drsquatch.com/pages/privacy-policy.

Unsolicited Resume Policy. Dr. Squatch ("DRSQ") employs an internal Talent Acquisition department. Exceptionally, DRSQ may choose to supplement that internal team with support from temporary staffing agencies, placement services, and/or recruiting agencies ("Agency"). Agencies are hereby specifically directed NOT to contact DRSQ employees directly in an attempt to present candidates. DRSQ's Talent Acquisition team is responsible for all candidate presentations to our hiring managers.

To protect the interests of all parties, Dr. Squatch will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to DRSQ, including unsolicited resumes sent to a DRSQ email address or mailing address, directly to DRSQ employees, or to DRSQ's resume database will be considered property of Dr. Squatch.

DRSQ will not pay a placement, service or other fee for any placement resulting from the receipt of an unsolicited resumeThis also includes partial resumes, LinkedIn profiles, general candidate profiles, and/or candidate details or information. DRSQ will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees.

DRSQ's Talent Acquisition team must provide advance written approval to an Agency to submit resumes and/or profiles for a specific job-opening, and the approval must be in conjunction with a valid fully executed staffing, placement or other service agreement. DRSQ will not pay a fee to any Agency that does not have a fully executed agreement in place prior to submission, receipt and placement of candidates.

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