Marketing Manager
, OH, United States
We believe in the power and joy of learning
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values diversity, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/.
As a Marketing Manager you’ll be joining a highly visible team. You’re a savvy marketer, who is passionate and driven to achieve by a highly collaborative environment where all decisions are made, and plans are implemented with the help and support of the related functional teams.
Key Responsibilities
Responsible for providing high-quality and timely delivery of marketing assets required for both the PRM and PMF processes to ensure appropriate messaging and value positioning of products in their portfolio.
Develop fresh, yet comprehensive, sales enablement initiatives and campaigns, to inspire sales teams and provide focus on growth opportunities.
Build and implement, in collaboration with Sales L&D team, internal training materials for the sales team on key products and capabilities with a focus on needs based, competitive advantages.
Write, coordinate, monitor and maintain postings of sales tools and communications to our internal playbook.
Facilitate the execution of subject area focused migrations/sunsets resulting in timely and effective GTM deliverables in strong collaboration with Product Managers and/or Platform Marketing Managers.
Collaborate with our Customer Marketing Advocacy, and Content and Creative teams to create and use customer stories as effective sales tools (case studies, success stories).
Lead through influence by collaborating with collaborators on various projects and proactively working to grow the business.
Owns delivery of tactical execution for discipline-specific thought leadership and/or training events (whether in person or online).
Respond to all sales product inquiries in a timely manner.
Complete other duties as assigned by MD/Sr. MD to meet company goals.
Required Skills
Bachelor’s degree or equivalent experience in marketing, business, communications, or related field.
Minimum of 2 years of marketing or sales experience.
Exceptional interpersonal skills; ability to work well with other team members, customers and sales.
Proficient analytical skills and ability to distill multiple pieces of data into a cohesive, actionable narrative.
Compelling problem solving-skills with the ability to think critically and make tough decisions based on return on investment.
Ability to work quickly and juggle multiple priorities while remaining calm under pressure.
Desire to build and maintain robust understanding of emerging market trends, technologies, and integration strategies.
Deep understanding of the messaging needs across audiences – both internal and external.
Strong presentation skills, coupled with effective management and delivery of webinars, training, and live events.
Energetic presence who can work independently—and with a sense of endless curiosity.
Excellent writing skills, including strong copyediting skills.
Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen and Equal Employment Opportunity is the Law notice by visiting their corresponding links.
Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1 (617) 289-7917.
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Base Pay Range
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$55,500.00 - $88,800.00 USD
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