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Marketing Manager

Columbus, OH, United States

Fire and Ice Heating & Air Conditioning has been providing HVAC services to the Columbus and surrounding area for over 20 years! We are looking to add a skilled Marketing Manager to our growing team. The ideal candidate has a solid background in developing and implementing marketing programs to increase sales and revenue for a Company.

Why Choose Fire & Ice?

Highly competitive pay

Company paid training

Advancement opportunities

Stable, year-round work

Health, Dental, Vision, Life, and Supplemental Insurance

Paid Vacation and Time off

Paid Holidays

IRA with company match

Section 125 Cafeteria Plan

Hours of Work: Monday to Friday, 8:00 am to 5:00 pm, occasional nights and weekends

Pay: $70,000+ per year, dependent on experience

Essential Duties

Oversee the implementation and planning of the company's marketing policies, programs, and campaigns; compile and analyze data to measure the effectiveness of such plans

Maintains current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques

Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies

Collaborates, participates in, and coordinates promotional activities or trade shows

Negotiates contracts for services needed to execute a marketing strategy

Prepares effective advertising campaigns based on market research

Consult with staff to understand the goals and scope of the desired marketing program

Analyzes existing website traffic and internet activity related to the company and products

Develops innovative strategies to attract customers to the company's brand through various web-based marketing programs and search engine optimization (SEO) techniques

Identifies appropriate social media platforms and other web-based tools to use in the promotion of each product or service

Reports campaign results to management, addressing any questions or concerns

Identifies and recommends improvements and modifications to existing programs and additional or new marketing strategies and opportunities

Assists with the development of the organization's website to ensure its efficiency and efficacy

Recruits, interviews, hires, and trains marketing staff

Oversee the daily workflow of the marketing department

Required Qualifications

Bachelor's degree in marketing, communications, English, journalism, or related field

1+ years of management experience

Ability to implement marketing plans

Excellent interpersonal and managerial skills

Email marketing experience, including planning and executing mass email campaigns and tracking results to measure success

Exceptional communication skills

Proficiency with MS Office products (Word, Excel, PPT, Outlook)

Proficiency with popular social media platforms such as Facebook, YouTube, Instagram and Pinterest

Experience preparing and presenting analytical reports that quickly communicate operational status and progress toward goals

Demonstrated project management experience in a collaborative environment

Well-versed in project management strategies and tools

Experience creating and maintaining complex content calendars

Analytical reporting experience across multi-platform campaigns and initiatives

Ability to work in a fast-paced, collaborative environment, always bringing humor, tact, and professionalism

Ability to meet deadlines, adapt to shifting company priorities, and manage multiple projects

Must pass drug and background screens

Desire d Qualifications

Proven experience expanding the local presence of an organization through community partnerships and marketing networks

Software proficiency in a variety of communications disciplines, including, but not limited to, project management software, CRM systems, email marketing tools, and design and layout software

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Marketing Manager jobs in Columbus, OH, United States

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