Marketing Manager
Columbus, OH, United States
Fire and Ice Heating & Air Conditioning has been providing HVAC services to the Columbus and surrounding area for over 20 years! We are looking to add a skilled Marketing Manager to our growing team. The ideal candidate has a solid background in developing and implementing marketing programs to increase sales and revenue for a Company.
Why Choose Fire & Ice?
Highly competitive pay
Company paid training
Advancement opportunities
Stable, year-round work
Health, Dental, Vision, Life, and Supplemental Insurance
Paid Vacation and Time off
Paid Holidays
IRA with company match
Section 125 Cafeteria Plan
Hours of Work: Monday to Friday, 8:00 am to 5:00 pm, occasional nights and weekends
Pay: $70,000+ per year, dependent on experience
Essential Duties
Oversee the implementation and planning of the company's marketing policies, programs, and campaigns; compile and analyze data to measure the effectiveness of such plans
Maintains current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques
Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies
Collaborates, participates in, and coordinates promotional activities or trade shows
Negotiates contracts for services needed to execute a marketing strategy
Prepares effective advertising campaigns based on market research
Consult with staff to understand the goals and scope of the desired marketing program
Analyzes existing website traffic and internet activity related to the company and products
Develops innovative strategies to attract customers to the company's brand through various web-based marketing programs and search engine optimization (SEO) techniques
Identifies appropriate social media platforms and other web-based tools to use in the promotion of each product or service
Reports campaign results to management, addressing any questions or concerns
Identifies and recommends improvements and modifications to existing programs and additional or new marketing strategies and opportunities
Assists with the development of the organization's website to ensure its efficiency and efficacy
Recruits, interviews, hires, and trains marketing staff
Oversee the daily workflow of the marketing department
Required Qualifications
Bachelor's degree in marketing, communications, English, journalism, or related field
1+ years of management experience
Ability to implement marketing plans
Excellent interpersonal and managerial skills
Email marketing experience, including planning and executing mass email campaigns and tracking results to measure success
Exceptional communication skills
Proficiency with MS Office products (Word, Excel, PPT, Outlook)
Proficiency with popular social media platforms such as Facebook, YouTube, Instagram and Pinterest
Experience preparing and presenting analytical reports that quickly communicate operational status and progress toward goals
Demonstrated project management experience in a collaborative environment
Well-versed in project management strategies and tools
Experience creating and maintaining complex content calendars
Analytical reporting experience across multi-platform campaigns and initiatives
Ability to work in a fast-paced, collaborative environment, always bringing humor, tact, and professionalism
Ability to meet deadlines, adapt to shifting company priorities, and manage multiple projects
Must pass drug and background screens
Desire d Qualifications
Proven experience expanding the local presence of an organization through community partnerships and marketing networks
Software proficiency in a variety of communications disciplines, including, but not limited to, project management software, CRM systems, email marketing tools, and design and layout software
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