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Rocket Software, Inc.
Waltham, MA, United States
It's fun to work in a company where people truly BELIEVE in what they're doing! Job Description Summary: JOB OVERVIEW We're looking for a Product Marketing Manager to drive transformational growth within Rocket Software's Application Modernization business unit. Reporting to the Director, Product Marketing as part of the Solutions and Customer
Job Source: Rocket Software, Inc.Thermo Fisher Scientific
Watertown, MA, United States
Work Schedule Other Environmental Conditions Office Job Description Job Title: Manager, Product Marketing Reports To: Head of Marketing At Thermo Fisher Scientific, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life – to enable our customers to make the world he
Job Source: Thermo Fisher ScientificImprivata
Waltham, MA, United States
Description Come join a winning team! Here at Imprivata, you'll see a dedicated group of professionals who care about improving healthcare. Our team thrives on collaboration and sharing ideas, whether in a cross-functional meeting or at one of our virtual team-building events. While we're diverse in our backgrounds and skills, we have much in com
Job Source: ImprivataTripleseat
Concord, MA, United States
Tripleseat is a leading event management software company that empowers restaurants, hotels, and unique venues to streamline their event booking process, increase sales, and deliver exceptional guest experiences. Our platform, built by hospitality experts, has revolutionized the way businesses manage and grow their events. We are seeking a talente
Job Source: TripleseatTechTarget
Newton, MA, United States
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. With high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts technology buyers researching companies’
Job Source: TechTargetThermo Fisher Scientific
Waltham, MA, United States
Work Schedule Other Environmental Conditions Office Job Description Job Title: Manager, Product Marketing Reports To: Head of Marketing At Thermo Fisher Scientific, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life – to enable our customers to make the world he
Job Source: Thermo Fisher ScientificVista Equity Partners Management, LLC
Concord, MA, United States
Tripleseat is a leading event management software company that empowers restaurants, hotels, and unique venues to streamline their event booking process, increase sales, and deliver exceptional guest experiences. Our platform, built by hospitality experts, has revolutionized the way businesses manage and grow their events. We are seeking a talented
Job Source: Vista Equity Partners Management, LLCLG Energy Solution Michigan, Inc.
Westborough, MA, United States
Product Marketing Manager Community, Commercial and Industrial ESS Product Management Team Company Overview LG Energy Solution Vertech, Inc. (LGES Vertech) is a full-service energy storage system supplier and integrator. Using our core strengths of expert service to our customers, unparalleled safety, and excellence in manufacturing, we bring s
Job Source: LG Energy Solution Michigan, Inc.Marlborough, MA, United States
Job Description
IPG Photonics is revolutionizing the laser industry as the pioneering developer and leading producer of fiber lasers and amplifiers. Headquartered in Marlborough, MA, IPG has over 6,500 employees in more than 30 locations around the world. We aspire to work together with our employees and customers to apply light in ways that improve life.
Our mission is to develop innovative laser solutions to make the world a better place. To accomplish this mission, we are committed to attracting and retaining the best talent and an engaged, diverse, and thriving workforce that drives a sustainable future for our company and society.
Working at IPG Photonics you can expect challenging projects, a motivating and friendly environment, and competitive benefits.
Responsibilities
You will be responsible for marketing functions from implementing the business strategy to product planning and execution throughout the product lifecycle, and communicating the value outside of the organization to customers, potential buyers, clients, or investors.
Product Lifecycle:
Prior to a product launch : Interpret market research and apply relevant findings to the product development process, which may influence aspects of the product launch such as product features, user experience, naming, and packaging.
During a product launch: Own the go-to-market strategy, and ensure that all messaging regarding the product is accurate and well presented. Plus, oversee the creation of content about the product, including video production, social media posts, or formal presentations.
After a product launch : Oversee customer response, responding as necessary to any feedback. And, pursue additional growth opportunities, additional product applications or suggest potential improvements to future iterations of the product.
Throughout : Manage product updates and enhancements, audit content and facilitate the update of assets.
Product Strategy: Market Research: Conduct thorough market research to understand customer needs, preferences, and behaviors. Analyze competitor offerings and industry trends to identify opportunities and gaps.
Positioning and Messaging: Develop compelling value propositions for the product based on its features and benefits. Craft clear and impactful messaging that resonates with the target audience.
Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans that outline the product launch strategy, including target segments, distribution channels, and promotional activities.
Collateral Creation: Manage the creation of marketing materials such as product brochures, datasheets, presentations, and videos that effectively communicate the value proposition to customers, sales teams, and partners.
Sales Enablement: Work closely with sales teams to provide necessary training, tools, and resources to effectively sell the product. This includes developing sales training materials and conducting training sessions.
Content Creation: Generate content for various marketing channels, including blog posts, whitepapers, case studies, and social media content, to establish thought leadership and drive product awareness.
Customer Insights: Gather feedback from customers and analyze user data to continuously improve the product and identify potential areas for enhancement.
Cross-functional Collaboration: Collaborate with product management, engineering, sales, and marketing teams to align on product strategies, features, and marketing initiatives.
Measurement and Analysis: Define key performance indicators to measure the success of marketing campaigns and product performance. Analyze data to make informed decisions and iterate on marketing strategies.
Requirements University degree in business, marketing, strategy or related field, MBA preferred
Marketing certification or equivalent is desirable
5+ years of experience in a product marketing role with a global technology company or manufacturing business
Self-starter with a track record of success
Ability to identify trends, opportunities, and threats and customize marketing plans accordingly
Team player with proven ability to influence cross-functional teams without formal authority
Exceptional communication, project management and problem-solving skills
Ability to manage multiple marketing programs simultaneously
A firm understanding of current marketing trends
This position must meet Export Control compliance requirements, therefore a “US Person” as defined by 22C.F.R. §120.15 are required. “US Person” includes US Citizen, lawful permanent resident, refugee, asylee. License exception Technology and software under restriction (TSR) defined in 15 CFR 740.6 may permit person from Country Group B.
https://www.bis.doc.gov/index.php/documents/regulation-docs/452-supplement-no-1-to-part-740-country-groups/file
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Email Alert for Marketing Manager - Technical Product Marketing jobs in Marlborough, MA, United States
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