Product Marketing Manager

Westborough, MA, United States

Product Marketing Manager

Community, Commercial and Industrial ESS

Product Management Team

Company Overview

LG Energy Solution Vertech, Inc. (LGES Vertech) is a full-service energy storage system supplier and integrator. Using our core strengths of expert service to our customers, unparalleled safety, and excellence in manufacturing, we bring standardized, fully integrated energy storage systems to a rapidly growing worldwide market. Our systems address our customers' needs to reduce capital equipment and installation costs while enhancing system level performance and reliability using automated monitoring systems and analytics across the battery, power conditioning and auxiliary systems. Our AEROS® energy operating system is the engine of innovation to provide advanced control functions allowing our customers to maximize the value of their energy storage assets. Our service capabilities include advanced monitoring and analytics, scheduled maintenance, augmentation, and auxiliary system upgrades. The combination of excellence in battery technology and production coupled with nearly two decades of energy storage integration makes LGES Vertech a leading supplier and integrator in the power and energy markets.

LGES Vertech empowers and expects its team members to assume responsibility and make good decisions, while maintaining a team environment that fosters collaboration and innovation. Our diverse and growing team enjoys competitive salaries, generous benefits, including 100% employer sponsored medical, dental and vision insurance, and flexible working hours.

For more information about LGESVT, please visit www.lgensol-vt.com.

Position Overview

Our vision at LG Energy Solution Vertech is one of exceptional customer experience at every phase of the project lifecycle. This starts with the very first interaction with the sales team, continues through proposal, contracting, construction and commissioning, operations and ends with decommissioning and recycling. In an industry facing the immense challenges of deploying projects with unprecedented speed and scale, streamlining and optimizing every aspect of the full customer lifecycle is critical.

The mission of the Product Marketing Manager is to work closely with the product, sales, and marketing teams (located globally in the US and Korea) to research and analyze the CCI segment and to create and help execute a successful go to market product strategy to bring value to our customers in this segment. The PMM must be analytical and data-driven, but also adept at building relationships with key customers to deeply understand their needs and pain points. Supporting the sales team with critical product and value discussions, creating key value messaging for the marketing team, and bringing deep customer and market insights to the product teams and market intelligence team is all part of this multi-faceted and highly collaborative role.

Primary Responsibilities

As a Product Marketing Manager, the near-term outcomes of your role will include:

Market Analysis and Strategy - Conduct in-depth market research to identify industry trends, customer needs, and competitive landscape within the community, commercial, and industrial energy storage sectors. This includes an in-depth benchmarking of competitors and key customer value drivers as well as a detailed understanding of policies, incentive and regulations at both the local and national levels.

Product Messaging and Positioning - Develop clear and compelling product messaging and positioning statements tailored to the unique needs of community, commercial, and industrial customers. Create and maintain marketing collateral, including sales materials, case studies, and product documentation.

Sales Enablement - Collaborate with the sales team to provide them with the necessary tools, training, and resources to effectively sell energy storage products. Develop sales presentations, FAQs, and other materials to support the sales process.

Customer Insight - Collect and analyze customer feedback to continuously improve product offerings and address customer pain points. Establish and maintain relationships with key customers to gain insights into their evolving needs.

Key Knowledge, Skills and Abilities Proven ability to engage and deeply understand customers, including the many different people and roles that may interact with or make decisions impacting the use of a product.

Demonstrated ability to quickly learn multiple functional areas of business – engineering, design, finance, sales, or marketing.

Proven ability to engage with sales managers, product managers, engineers, designers, and company leaders in a constructive and collaborative relationship.

Expects personal performance and team performance to be nothing short of the best.

Acts without being told what to do. Brings new ideas to the company.

Able to structure and process qualitative or quantitative data and draw insightful conclusions from it. Exhibits a probing mind and achieves penetrating insights.

Allows others to speak and seeks to understand their viewpoints.

Able to see and communicate the big picture in an inspiring way. Determines opportunities and threats through comprehensive analysis of current and future trends.

Generates new and innovative approaches to problems.

Speaks and writes clearly and articulately without being overly verbose or talkative. Maintains this standard in all forms of written communication, including email.

Reaches out to peers and cooperates with supervisors to establish an overall collaborative working relationship.

Education and Experience Bachelor’s degree or equivalent practical experience.

Background in the renewable energy, critical infrastructure, or other long sales-cycle, highly capital intensive and highly complex industries is a plus.

Demonstrated understanding of the techniques and methods of modern product marketing and product strategy.

5 years working in a product marketing or highly comparable role.

Travel Up to 20% domestic and international travel will be required for customer and supplier visits, collaboration with colleagues and industry trade shows and conferences.