Product Marketing Manager

Newton, MA, United States

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. With high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts technology buyers researching companies’ information technology needs. By understanding tech buyer content consumption, TechTarget creates the purchase intent insights that fuel effective marketing and sales activities for clients around the world. TechTarget’s subsidiaries and divisions include:

BrightTALK , a B2B webinar and virtual event marketing platform for content marketing and demand generation

Enterprise Strategy Group , an integrated technology analyst, research and strategy firm providing market intelligence and actionable insight to the global technology community

Xtelligent Healthcare Media , the largest B2B healthcare integrated marketing services, media and data network

TechTarget is seeking well-qualified candidates for the position of Product Marketing Manager, Demand Generation Suite as part of its growing Product Marketing team. The Demand Generation Suite is the organization’s largest product group, and it is a vital component of our overall business. We’re looking for an experienced Product Marketing professional who is excited by the opportunity to drive significant value for a specific product set and energized by working collaboratively with peers from Product Marketing, Product Management, Corporate Marketing, and other teams.

The ideal candidate is capable of synthesizing client information, market trends, competitive intelligence, and other inputs to guide the go-to-market strategy for our Demand Generation Suite. You bring the skills required to craft differentiated positioning/messaging and effectively tell product and solution stories in client-facing content deliverables, sales enablement tools/training, and other formats. You are collaborative, diplomatic, and detail-oriented with a proven history of guiding cross-functional teams towards successful outcomes. You are results-driven and focus your energy on activities that accelerate business growth.

What You Will Do

Competitive and Market Insights: Expand our understanding of the ever-evolving B2B marketing technology ecosystem, with a specific focus on competitive demand generation solutions. Develop a strategy to help sales effectively sell against key competitors.

Messaging and Positioning: Drive positioning efforts for the Demand Generation Suite and craft compelling messaging that sets our solutions apart from competitive alternatives. Ensure that Demand Generation Suite messaging is consistently incorporated into marketing content, sales assets, and other relevant materials.

Packaging and Pricing: Collaborate with Product Management and Product Operations to help define turnkey product packages that meet customer needs and develop associated pricing.

Go-to-Market Strategy and Execution: Work cross-functionally to establish, execute, and optimize the go-to-market strategy for the Demand Generation Suite including near-term focus areas and the longer-term vision needed to achieve our company growth objectives.

Product Launches: Collaborate with Product Management and other internal teams to plan for and execute launch activities for new product offerings and feature releases for our Demand Generation Suite.

Content Marketing and Campaigns : Partner with Corporate Marketing to guide the content and campaign strategy for the Demand Generation Suite with a focus on driving awareness, engagement, and conversion to opportunities. Edit or author thought leadership pieces, customer case studies and testimonials, blog posts, promotional emails, and other assets. Strong writing skills are essential.

Sales Training and Enablement: Arm our sellers with the knowledge they need to effectively sell the Demand Generation Suite. Stay connected with sales leadership to understand how to best support their teams. Develop client-facing sales decks, deliver sales training, and create sales resources like buyer personas, objection handling guidance, and discovery questions.

Data-Driven Decisioning : Evaluate your Product Marketing activities for continuous improvement and identification of new activities.

Basic Qualifications

5-10 years of professional experience required.

3+ years in a Product Marketing role required.

Evidence of formal Product Marketing training, such as Pragmatic Marketing strongly preferred.

Understanding of the lead lifecycle/sales funnel for B2B solutions strongly preferred.

B2B technology and SaaS industry experience strongly preferred.

Experience with demand generation marketing a plus.

Knowledge of the MarTech/SalesTech ecosystem a plus.

BA/BS degree or equivalent work experience.

Other Qualifications

You can demonstrate strong writing and presentation skills. You’re a master at clearly communicating information to prospects, customers, sellers, marketers, and other audiences.

You have strong diplomacy skills and a high degree of emotional intelligence to support effective internal collaboration and client-facing interactions.

You are organized and detail oriented. You hold yourself and others accountable to meeting commitments and delivering high-quality work.

You’re a "self-starter" who likes to take initiative and run with complex projects.

You work with others in a transparent, candid, and direct way – keeping curiosity and care top of mind.

You can share examples of collecting and applying market, competitive, and customer insights.

Given the nature of this role, we are open to fully remote employees.

TechTarget ( https://www.techtarget.com/ ) offers generous benefits including Health, Dental, Vision and 401k plans. We also offer a flexible Open Leave Policy and 18 paid holidays. In addition, we have active programs to assist in assimilating new hires and to encourage and support growth.

TechTarget may require applicants to satisfactorily complete a background check. TechTarget will consider your job duties, among other factors, in determining what constitutes satisfactory completion of the background check. All information obtained as a result of a background check will be used solely for employment purposes.

For the headquarters location in Newton, Massachusetts: Riverside Center is an ADA compliant office building accessible by public transportation and has onsite lactation rooms and a fitness facility. We enjoy bagel Wednesdays, free snacks and beverages and a subsidized lunch program. Join us!

Nondiscrimination Policy

TechTarget, Inc., including its subsidiaries, is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

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