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Vice President, Revenue Marketing

Boston, MA, United States

Vice President, Revenue Marketing

About the Company

Progressive SaaS solutions provider specializing in multi-channel advertising

Industry

Internet

Type

Privately Held, VC-backed

Founded

2013

Employees

1001-5000

Funding

$1-$5 million

Categories

Information Technology & Services

Advertising

Advertising Management

Media

Professional Services

Agency

Technology

Advertising Exchanges

Advertising Platforms

Content Marketing

Native Advertising

Ad RetargetingAd TargetingAdvertising

Advertising Platforms

Digital Marketing

Machine Learning

Marketing

Mobile Advertising

Video Advertising

Specialties

native advertising

content amplification

programmatic native advertising

demand-side platform

programmatic media buying

native ads

in-feed native advertising

content distribution

video advertising

ominchannel advertising

About the Role

The Company is seeking a VP, Revenue Marketing (Emerging Verticals) to play a pivotal role in the organization's rapid growth and expansion into new markets. This senior leadership position is focused on building and executing marketing and growth strategies for enterprise, channel, and emerging verticals, with a strong emphasis on ABM and event/field marketing. The successful candidate will be the linchpin between revenue and marketing, driving initiatives to increase revenue and owning all 1:1 and 1:few marketing motions. Responsibilities include owning the relationship between revenue and marketing, building a world-class ABM motion, and supporting full-funnel efforts to enable the revenue team. The role also demands a global mindset to expand successful go-to-market motions into international markets.The ideal candidate will be a proven marketing leader with a background in ad tech, enterprise marketing, channel marketing, and account-based marketing. They should be adept at scaling go-to-market motions, supporting revenue teams, and achieving ambitious revenue targets. A minimum of 10 years' experience in a leadership position is required, with a strong focus on building and executing world-class events and experiences that drive measurable revenue growth. The VP, Revenue Marketing will also be expected to act as a subject matter expert in programmatic advertising, drive brand engagement, and accelerate opportunities through creative activations and revenue enablement. The role is pivotal in the organization's revenue and growth strategy, and the successful candidate will be instrumental in building, developing, and managing a high-performing team of marketers.

Hiring Manager Title

CMO

Travel Percent

Less than 10%

Functions

Marketing

Sales/Revenue

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