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Vice President, Marketing

Boston, MA, United States

Vice President, Marketing

About the Company

Popular cloud integration software

Industry

Information Technology and Services

Type

Privately Held, VC-backed

Founded

2011

Employees

51-200

Funding

$1-$5 million

Categories

Cloud Computing

Data Integration

SaaS

Software

Cloud Infrastructure

Developer APIs

Specialties

APIs

Integrations

Business Web Applications

and Making Magic

Business Classifications

SAAS

B2B

Mobile

About the Role

The Company is seeking a VP of Marketing to lead the strategic expansion of its product-led B2B sales model and to drive demand for its business automation platform. The successful candidate will be tasked with crafting and executing a marketing strategy that not only grows the brand and business but also effectively communicates the value of the automation platform to a wider, upmarket audience. This role requires a hands-on leader with a proven track record in marketing, particularly in scaling lead-generation upmarket, and a commitment to maintaining a high standard of marketing craft. The VP of Marketing will work closely with cross-functional teams, including product, sales, partnerships, and support, to ensure efficient and profitable customer acquisition.Applicants for the VP of Marketing position at the company should have a minimum of 10 years' experience in marketing leadership, with a focus on scaling lead-generation. The role demands a leader who is empathetic, humble, and mission-driven, with a strong ability to mentor and lead a diverse marketing team. The ideal candidate will have a history of successful collaboration with peers in various business functions and a willingness to take risks in the pursuit of continuous learning and improvement. Experience in a high-growth organization with multiple products and customer segments is essential, as is a commitment to inclusion and diversity. The VP of Marketing will be expected to embrace a scrappy attitude and to use their deep knowledge of the market and customers to drive the company's overall success.

Hiring Manager Title

CEO

Travel Percent

Less than 10%

Functions

Marketing

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