Account Director

Philadelphia, PA, United States

Winner of Philadelphia Business Journal's Best Places to Work, Think-Traffic has an exciting growth opportunity for a technology savvy Account Director with 5+ years food & beverage marketing, casino gaming, retail marketing, activation/consumer packaged goods, franchise, and/or retail marketing experience. Our Account Director must be an enthusiastic self-starter who dots i’s and crosses t’s while being able to think outside the box.

Primary Responsibilities

Serve as a trusted advisor, alternately driving strategic and tactical thinking for technical, business, and operational initiatives across client organizationDrive thought leadership within both client organizations and the agency, and present examples of innovation, programs and trends to inspire the internal team and clientsResponsible for account stability and growthMost visible client contactEstablishes and builds strong personal and working relationships with designated client contacts and makes certain the agency maintains a “web” of contact throughout each organizationResponsible for ongoing management, service, and profitability for assigned accounts and/or programsMost skillfully interacts and manages different personalities and skill setsAnticipates potential relationship or expectation issues, and advises the CEO and manager in time for the agency to act proactivelyDemonstrates a clear, comfortable, persuasive presentation style for both formal and informal settingsTakes ownership of all account duties including but not limited to: status reports, meeting recaps and notes, meeting agendas, presentation and deck building, and billing & reconciliationsProactively manages all facets of the business on assigned accounts from budgets, to media plans, to social media and digital initiativesTracks, reports and provides client with ROI on all initiatives managed by the agency so as to strengthen perceived value of agency contributionsProcesses assigned work requests in efficient, timely mannerProactively plans/hosts client entertainment and team building events

Client Accountability

Maintains each client’s respect and confidence as a trusted advisor and confidant offering an eager and open ear, sound judgment, proven business acumen and a range of relevant approaches to various issues and opportunitiesDemonstrates a thorough understanding of the client’s business and industry, becoming the “subject matter expert”, and lead the Account Team(s) in understanding/knowing this informationProvide strategic planning and direction on assigned account(s), and develop/present appropriate POVs to the client(s) as required to keep agency top-of-mind to client(s)Performs a leadership role in preparing and conducting competitive reports and client strategic sessionsWrites effective marketing plans, creative briefs, work orders and reportsLeads development and oversees implementation of an annual Client development planCoordinates Plans Board meeting, as appropriate

Internal Perspective

Remains in touch with the agency’s “day-to-day” business on behalf of clients – knowledgeable and conversant in their key issues, competitive situation, industry trends and the projects assigned the agency as well as other communication partnersDemonstrates a willingness and ability to lead the positive, spirited debate of ideas and points-of-view in order to push “your team” and the agency at large to deliver a continuously improving product, both counsel and creativeCommunicates effectively and proactively with department heads regarding performance issues and opportunities for improvementRigorously edits staff communications and presentation documents so that they are clear, concise and error free

Financial Management

Proactively initiates discussion, and addresses any anticipated variance from, annual revenue goalsEstablishes annual billing and revenue goals for each client, tracking progress on a quarterly basisIdentify specific opportunities for growth within existing client organizationsDevelops and employs selling skills to explore these growth opportunitiesDevelop, present and negotiate annual agency fees/budgetsIs a model for stewardship of our clients’ and the agency’s money – avoiding unnecessary expenditures, acting to minimize errors, and negotiating required costsEnsure clients’ perception that agency consistently provides value-added servicesSupervise and approve the development and administration of clients’ budgetsEnsure/review the accurate and timely preparation of production, media, digital, and other budgets/estimates for approvalMonitor and evaluate all costs from within internal agency teams and outside vendors

Requirements5+ years of agency or allied communications industry experience that provides an understanding of advertising, marketing, media, creative, production, public relations, research, social, digital, agency finance, etc.5+ years experience within the marketing industry, including agency experience in food & beverage, casino gaming, retail, activation, consumer packaged goods, and/or franchise marketing. F&B experience a must.Casino gaming experience a plusA conceptual understanding of marketing, branding, strategy and planning are required.Bachelor’s DegreeSelf-starter and self-motivated, with the ability to provide solutions without supervisionAbility to work under pressure, meet deadlines, and handle multiple projects simultaneouslyEnthusiastic with excellent verbal and written communication skillsMac literate (Word, Excel, Outlook, Keynote)Thrives in a collaborative, fast-paced environmentOrganized, has attention to detail and able to multi-taskExperience in client facing rolesFacebook/Instagram/X/Tik Tok expertise requiredStrong leadership capabilitiesProven ability to educate, train, and persuade

Send resume and cover letter to [email protected]

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