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Business Development Representative

Boston, MA, United States

Canopy AI (parent company of CollegeVine) is the world's fastest-growing guidance company. Our mission is to bring lifelong guidance to the next generation. Ivy, our AI-powered mentor and superconnector, presents students with timely advice, acts as a sounding board, and surfaces valuable real-world networking opportunities that can change life outcomes. Trusted by millions and counting for guidance on their professional journeys, we are growing quickly in both adoption and revenue. If you want to apply your skills to a unique and consequential mission, we invite you to write the next chapter of your career alongside talented and exceptional teammates at Canopy AI!

About the role

Canopy AI is looking for an ambitious Business Development Representative to support our higher-ed sales team by proactively engaging with universities on how they can leverage our CollegeVine platform to beat their enrollment goals. You will identify top target accounts, nurture relationships with key decision-makers through personalized engagement strategies, and ultimately expand our share of university's recruiting budgets.

Responsibilities

Outbound Client Prospecting:

Live the ethos of constant prospecting; consistently build real pipeline every month through consistent testing and refinement of outbound outreach (cold calling, emailing, and in-person drop-ins)

Speak with enthusiasm and deep expertise of the product

Personalize outreach and consult potential prospects to think differently about solving their problems

Inbound Client Nurturing:

Creatively engage warm leads and multiple personas in the admissions office to nudge them into our sales funnel

Respond quickly and accurately to prospect questions to move them along the funnel

P roduct Mastery:

Acquire an in-depth understanding of our product to answer queries and handle objections in real-time

Qualifications

Strong attention to detail and immaculate written and verbal communication skills, with the ability to communicate technical concepts to non-technical prospects in a clear and concise manner

Growth-mindset toward own performance: always seeking to improve and grow within the company

Has a love of sales technology, process, testing, reporting, operationalization, and data-driven decision making

Preferred Qualifications (Not required but bonus points if you have them!):

1+ years of demonstrated BD expertise as a business or sales development representative

Industry knowledge: Familiarity with the higher education industry and marketing trends in recruitment.

Why you'll love working at Canopy

Enjoy actually meaningful work : Spare yourself the dread of having to do mental gymnastics about your company's mission by working on something that's high impact and clearly beneficial for society.

Iterate quickly and see the impact of your decisions and hard work: You'll find that the teammates who you serve are not only appreciative, and also celebrate your ideas and innovations.

Be part of a strong consumer brand : We've been closing the guidance gap in the United States since 2013 and have one of the most valuable brands in the space. Mention you work on CollegeVine to any college-bound family and see their faces light up.

Experience remote work at its best : We claim to do remote right and can't wait to talk to you about it!

Canopy AI was originally founded in 2013 in Cambridge, MA as Admissions Hero (later CollegeVine) and reaches over 20 million families annually in search of guidance. Our roots are in delivering near-peer mentorship at scale, which has since evolved to delivering lifelong guidance through AI and a vast professional network. We have raised over $66m in venture funding from dedicated investors such as Morningside Technology Ventures (Xiaomi, TikTok), the founding partner of 5Y Capital, Fidelity, University Ventures, and more. In 2020, after years of being a remote-friendly company, Canopy became a fully remote company centered on Eastern Time with a diverse cast of team members based predominantly in the United States, but also around the world.

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