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Marketing Lead Generation Specialist

Columbia, MD, United States

Press Tab to Move to Skip to Content Link

Job Title: Marketing Lead Generation Specialst

Reports To: Director, Marketing Communications

Location: Columbia, MD (Hybrid)

Position Summary:

The Marketing lead generation specialist is responsible for analyzing all incoming leads from trade shows, digital campaigns and other marketing-initiated activities. This role will determine lead score of each prospect, analyze leads based on score and needs, upload all leads into marketing software and push to CRM software, and follow-up with sales leadership to ensure leads are converted. They will analyze close rates and report on lead generation by activity. For top of funnel leads, this position will develop a nurturing program to get leads further down the funnel to convert them to a sales qualified lead.

Essential Functions and Responsibilities:

Function as the lead generation expert to the Marketing team to ensure consistent operations, best practices, and governance

Implement & manage a marketing-based lead generation system

Develop lead qualification and tracking system for digital generated leads

Review & analyze trade show generated leads for completeness and disposition

Create monthly digital lead report ensuring ease of use for intended audience

Development, segmentation, and maintenance of customer lead lists for use in digital marketing

Determine incoming leads to assign to lead nurturing system

Scrub all marketing lead data to prepare for upload into Marketo/SFDC path.

Manage reporting and communication of lead to opportunity conversion in SFDC and engage with marketing and sales leadership on conversion rates by franchise.

Profile SFDC opportunities won and lost to detect customer patterns/trends.

Track target account interaction with Ambu digital engagement

Develop baselines for lead generation activities for each franchise

Qualifications and Skills:

Bachelor's degree in marketing, business administration or a related field

Minimum 3-5 years’ experience with a proven track record of marketing lead generation analysis

Salesforce.com experience reporting, lead to opportunity conversion, customer conversion analysis

Experience in developing and implementing lead generation strategies

Ability to set-up reporting and presentations for leadership teams

Stay up to date with industry trends and best practices for marketing lead generation

Manage and prioritize multiple tasks and projects to meet deadlines

Ability to work independently and as part of a team

Comfortable in presenting data and insights to understand lead generation performance

Preference for experience in the medical device medical tech industry

Excellent verbal and written communications skills accompanied by a strong business process improvement background

Self-motivated with the ability to work on multiple projects

At this time, Ambu does not provide work visa sponsorship and all applicants must have current work authorization.

This position offers a hybrid work schedule combining in-office presence at our Columbia, MD location with remote work flexibility. Relocation assistance will not be provided.

#LI-Hybrid

About Ambu Ambu has been bringing the solutions of the future to life since 1937. Today, millions of patients and healthcare professionals worldwide depend on the efficiency, safety and performance of our single-use endoscopy, anaesthesia, and patient monitoring solutions. We continuously look to the future with a commitment to deliver innovative quality products that have a positive impact on patient care and the work of healthcare professionals. Headquartered near Copenhagen in Denmark, Ambu employs approximately 4,500 people in Europe, North America and the Asia Pacific.

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