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Ambu A/S
Columbia, MD, United States
Press Tab to Move to Skip to Content Link Job Title: Marketing Lead Generation Specialst Reports To: Director, Marketing Communications Location: Columbia, MD (Hybrid) Position Summary: The Marketing lead generation specialist is responsible for analyzing all incoming leads from trade shows, digital campaigns and other marketing-initiated
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Job Source: Get It Recruit - MarketingColumbia, MD, United States
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Job Title: Marketing Lead Generation Analyst
Reports To: Director, Marketing Communications
Location: Columbia, MD (Hybrid)
Position Summary:
The Marketing lead generation analyst is responsible for analyzing all incoming leads from trade shows, digital campaigns and other marketing-initiated activities. This role will determine lead score of each prospect, analyze leads based on score and needs, upload all leads into marketing software and push to CRM software, and follow-up with sales leadership to ensure leads are converted. They will analyze close rates and report on lead generation by activity. For top of funnel leads, this position will develop a nurturing program to get leads further down the funnel to convert them to a sales qualified lead.
Essential Functions and Responsibilities:
Function as the lead generation expert to the Marketing team to ensure consistent operations, best practices, and governance
Implement & manage a marketing-based lead generation system
Develop lead qualification and tracking system for digital generated leads
Review & analyze trade show generated leads for completeness and disposition
Create monthly digital lead report ensuring ease of use for intended audience
Development, segmentation, and maintenance of customer lead lists for use in digital marketing
Determine incoming leads to assign to lead nurturing system
Scrub all marketing lead data to prepare for upload into Marketo/SFDC path.
Manage reporting and communication of lead to opportunity conversion in SFDC and engage with marketing and sales leadership on conversion rates by franchise.
Profile SFDC opportunities won and lost to detect customer patterns/trends.
Track target account interaction with Ambu digital engagement
Develop baselines for lead generation activities for each franchise
Qualifications and Skills:
Bachelor's degree in marketing, business administration or a related field
Minimum 3-5 years’ experience with a proven track record of marketing lead generation analysis
Salesforce.com experience reporting, lead to opportunity conversion, customer conversion analysis
Experience in developing and implementing lead generation strategies
Ability to set-up reporting and presentations for leadership teams
Stay up to date with industry trends and best practices for marketing lead generation
Manage and prioritize multiple tasks and projects to meet deadlines
Ability to work independently and as part of a team
Comfortable in presenting data and insights to understand lead generation performance
Preference for experience in the medical device medical tech industry
Excellent verbal and written communications skills accompanied by a strong business process improvement background
Self-motivated with the ability to work on multiple projects
#LI-Hybrid
About Ambu Ambu has been bringing the solutions of the future to life since 1937. Today, millions of patients and healthcare professionals worldwide depend on the efficiency, safety and performance of our single-use endoscopy, anaesthesia, and patient monitoring solutions. We continuously look to the future with a commitment to deliver innovative quality products that have a positive impact on patient care and the work of healthcare professionals. Headquartered near Copenhagen in Denmark, Ambu employs approximately 4,500 people in Europe, North America and the Asia Pacific.
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Email Alert for Marketing Lead Generation Analyst jobs in Columbia, MD, United States
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