Brand Strategy Director
Dublin, CA, United States
Tailored Brands, Inc. is a leading omni-channel specialty retailer of menswear, including suits and a broad selection of business casual offerings as well as the largest provider of tuxedo rental products in the U.S. and Canada. We operate retail stores in all 50 states and Canada. Our U.S. retail stores are operated under the brand names of Men’s Wearhouse, Jos. A. Bank, Men’s Wearhouse and Tux, and K&G Fashion. Our Canadian stores are operated under the brand name of Moores in ten provinces. Our purpose is we help people love the way they look and feel for their most important moments. We accomplish this by putting customers at the center of every decision, rallying together to achieve common goals, and striving for excellence and continuous improvement. We help fulfill this purpose by valuing differences and knowing they make us better and showing up with courage to always do the right thing. If you want to make a difference, be part of a great team and grow, you might be a perfect fit.
About the Job
We currently have an exciting opportunity for Brand Strategy Director to join our Marketing team. This individual will report to the SVP/ Chief Brands Officer and will be responsible for creating and implementing long-range brand marketing strategies for each brand in our portfolio. You will craft annual narratives, oversee the tracking and maintenance of brand health and sentiment, and liaise with external agencies and partners to drive actionable consumer insights.
In our matrixed environment, you’ll need to build strong cross-functional partnerships, have your finger on the pulse of where our brands should look to next to engage with consumers, and be able to credibly present your ideas to executive leadership.
What You’ll Do | Key Accountabilities
Owner of brand positioning and brand standards across the portfolio.
Creates multi-year Brand Strategy across the portfolio that reflects brand health goals, consumer sentiment, and forward-looking market trends.
Develops annual and seasonal brand narratives informed by merchandising strategies, customer behavior insights, and consumer trend. These will be the direction for marketing strategy, creative teams, brand communication, and partnerships throughout the year.
Responsible for overall brand health, maintenance of brand equity with customers, and the creation of initiatives to ensure long-term sustainability of the Tailored Brands portfolio.
Manages customer insights and analysis, including liaising with external research partners to conduct regular fielding of brand perception, consumer behavior, and response to advertising.
Leads the evolution of brand DNA supporting what each brand represents, customer segmentation, and core guidelines.
Partners with merchandising and product design to connect product strategies to brand strategies and marketing messaging priorities.
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