Brand Strategy Director

Dublin, CA, United States

Tailored Brands, Inc. is a leading omni-channel specialty retailer of menswear, including suits and a broad selection of business casual offerings as well as the largest provider of tuxedo rental products in the U.S. and Canada. We operate retail stores in all 50 states and Canada. Our U.S. retail stores are operated under the brand names of Men's Wearhouse, Jos. A. Bank, Men's Wearhouse and Tux, and K&G Fashion. Our Canadian stores are operated under the brand name of Moores in ten provinces. Our purpose is we help people love the way they look and feel for their most important moments. We accomplish this by putting customers at the center of every decision, rallying together to achieve common goals, and striving for excellence and continuous improvement. We help fulfill this purpose by valuing differences and knowing they make us better and showing up with courage to always do the right thing. If you want to make a difference, be part of a great team and grow, you might be a perfect fit.

About the Job

We currently have an exciting opportunity for Brand Strategy Director to join our Marketing team. This individual will report to the SVP/ Chief Brands Officer and will be responsible for creating and implementing long-range brand marketing strategies for each brand in our portfolio. You will craft annual narratives, oversee the tracking and maintenance of brand health and sentiment, and liaise with external agencies and partners to drive actionable consumer insights.

In our matrixed environment, you'll need to build strong cross-functional partnerships, have your finger on the pulse of where our brands should look to next to engage with consumers, and be able to credibly present your ideas to executive leadership.

What You'll Do | Key Accountabilities

Owner of brand positioning and brand standards across the portfolio.

Creates multi-year Brand Strategy across the portfolio that reflects brand health goals, consumer sentiment, and forward-looking market trends.

Develops annual and seasonal brand narratives informed by merchandising strategies, customer behavior insights, and consumer trend. These will be the direction for marketing strategy, creative teams, brand communication, and partnerships throughout the year.

Responsible for overall brand health, maintenance of brand equity with customers, and the creation of initiatives to ensure long-term sustainability of the Tailored Brands portfolio.

Manages customer insights and analysis, including liaising with external research partners to conduct regular fielding of brand perception, consumer behavior, and response to advertising.

Leads the evolution of brand DNA supporting what each brand represents, customer segmentation, and core guidelines.

Partners with merchandising and product design to connect product strategies to brand strategies and marketing messaging priorities.

What You'll Bring | Skills & Experience 12+ years of marketing experience, preferably in retail and specifically in apparel.

Bachelor's degree in marketing, business, communications, or another related field

Background in working across a portfolio of brands.

Worked on or led brand positioning and brand purpose projects.

Has shown an understanding of synthesizing consumer insights into a multi-year strategy for brand growth.

Ability to partner closely with Design and Merchandising and distill their seasonal priorities into a set of brand priorities that can be used by marketing channel leads.

Collaborative energy is key to success as a partner, leader, and integral team member.

Please note that you do not need to qualify for all requirements to be considered. We encourage you to apply if you can meet most of the requirements and are comfortable opening a dialog to be considered.

Work Environment, Physical & Mental Demands Ability to sit and work at a computer keyboard for extended periods of time

Ability to stoop, kneel, bend at the waist, and reach daily

Able to lift and move up to 25 pounds occasionally

Must utilize visual acuity, speech and hearing, hand and eye coordination and manual dexterity necessary to operate a computer and office equipment

Hours regularly 40 hours per week, as work dictates, from a hybrid working arrangement in our Dublin California office or our New York Office.

Benefits

This role is eligible for healthcare including medical, dental and vision, retirement savings (401k with a company match), income protection programs such as life, accident and disability insurance, paid time off for sick leave, vacation, bereavement, jury duty, and holidays, wellbeing program, commuter, adoption assistance, education assistance, legal services, and employee merchandise discounts. For more detailed information go to mytbtotalrewards.com.

Work-Life Balance

We understand the demands of work, school, family, and personal responsibilities. Through our work-life resources and programs we offer services for every stage of life to help you manage the day-to-day needs. We offer programs such as: Meeting-Free Fridays (encouraged) | so you can catch up on work and self-development

Summer Fridays | from Memorial Day to Labor Day so you can enjoy a head-start to the weekend

Holiday Early Departure | close out early the business day before a company observed holiday

The starting salary for this position is $122,700 - $180,000 and may increase to $222,400 depending on merit, length of service with the Company, and other factors. We take into consideration an individual's skills, background, and experience in determining final salary. Other compensation may include a 10% Annual Incentive Plan (AIP) bonus paid out according to policy. Base pay information is based on market location and may be subject to prevailing wage laws, if applicable.

Note: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.

Work Locations: 02098A Corporate Office 5601 Arnold Rd 2nd Floor Dublin 94568

Job: Marketing & Advertising

Organization: Tailored Shared Services

Shift: Day Job