Marketing Director - Recruitment (Hybrid based in Dallas, TX)

Dallas, TX, United States

The Director, Recruitment Marketing will play a pivotal role in developing and implementing strategies to attract top talent across our entire organization, including Tenet Hospitals, USPI Surgery Centers, Conifer Revenue Cycle Operations, and corporate functions. You will oversee all aspects of recruitment marketing, including social media, third-party vendor management, website optimization, and content creation. Your primary objective will be to enhance our employer brand, support engagement with potential candidates, and drive a robust pipeline of qualified applicants.

The director will champion recruitment marketing efforts and results at the home office and the field. The director will be responsible for partnering with cross functional teams at the home office and field leadership teams including recruitment teams, A-teams, and home office marketing team, and field group marketing directors. Reporting to the Vice President of Marketing, this leader will be a digital and recruitment marketing expert who is customer centric, results driven, and builds relationships. You will work in a matrix environment and influence your marketing peers to drive recruitment marketing efforts.

Essential Duties and Responsibilities:

Strategy Development : Develop and execute comprehensive recruitment marketing strategies aligned with the organization's objective, brand voice, and in partnership with key business leadership. Identify key channels and tactics to effectively reach and engage with target candidates. Remain current on industry trends and best practices to inform innovation and strategy. Lead annual recruitment marketing planning process that aligns with overall annual marketing planning.

Social Media Management: Lead the organization's social media strategy for recruitment. Oversee execution of LinkedIn social media strategy and activation. Oversee community and reputation management for recruitment marketing for LinkedIn. Collaborating with Director of Media and field marketing leads to execute social media strategy for other channels (managing content calendar, boosting posts, analytics and optimization).

Vendor Management: Collaborate with third-party vendors, including advertising agencies, job boards, and recruitment technology providers. Direct vendor relationships, ensuring accountability and success, and manage budget allocation to optimize recruitment marketing spend. Consistently look for opportunities to drive synergies for vendor management.

Website Optimization: Influence and collaborate with the web and web SEO team to drive the recruitment team web strategy by effectively showcasing our employer brand and providing a seamless user experience for talent. Thought leader in talent digital journey and consistently make recommendations to strengthen the journey.

Content Creation: Provide briefs and creative direction to Vital in-house agency on developing compelling and relevant content for various recruitment marketing channels, including website content, videos, employee testimonials, and more. Ensure all content reflects the organization's brand and mission and resonates with target candidates.

Operations, Insights, Analytics: Monitor key performance metrics related to recruitment marketing initiatives. Analyze data to assess the effectiveness of campaigns, identify areas for improvement, and make data-driven recommendations to enhance recruitment efforts. Lead monthly reporting cadence and work with field teams on monthly reporting to showcase marketing results.

Employer Branding: Work closely with the HR and marketing teams to strengthen the organization's employer brand. Develop employer branding initiatives that differentiate us from competitors and position us as an employer of choice in the market.

Qualifications:

Bachelor's degree in Marketing, Communications, Human Resources, or a related field is required; Master's degree preferred.

At least 5 years in recruitment marketing or employer brand marketing, with a track record of success in attracting top talent.

Strong understanding of digital marketing channels, including social media, SEO, and content marketing.

Experience managing third-party vendors and budget allocation for recruitment marketing initiatives.

Excellent written and verbal communication skills

Analytical mindset with the ability to leverage data to drive informed decisions and measure campaign performance.

Strong interest in exploring and applying modern day platforms and the tools used to evolve marketing.

Comfort with ambiguity and working in a large, diffuse, highly matrixed environment

Passion for creating processes --- better, faster, more efficient.

Analytically inquisitive, ensuring that programs are yielding a strong ROI as measured through key business KPIs and metrics.

Demonstrated ability to work collaboratively with colleagues across all areas and levels of the company.

Capable of organizing and managing complicated projects with numerous stakeholders.

A combination of vision, energy, and leadership with a solid track record of achievement

Personal Attributes:

Visionary - A forward thinking change agent who takes a long-term view of external industry forces and implications. Is capable of transformative leadership

Authentic - Has deep integrity and holds personal and professional values consistent with Tenet’s mission, vision and values

Accountability : Holds themselves accountable for success of all of marketing across home office, field, and offshore team, not just their individual function

Positive : Resilient and positive outlook

Customer Centric: Collaborator who builds bridges and strong relationships

Creative - Ability to think strategically while possessing the creative skills to lead innovation

Communicator

Tenet Healthcare complies with federal, state, and/or local laws regarding mandatory vaccination of its workforce. If you are offered this position and must be vaccinated under any applicable law, you will be required to show proof of full vaccination or obtain an approval of a religious or medical exemption prior to your start date. If you receive an exemption from the vaccination requirement, you will be required to submit to regular testing in accordance with the law.

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