Brand Engagement Manager

Philadelphia, PA, United States

Job Title: Brand Engagement Manager

Department: Marketing & Public Relations

Position Reports To: Director of Marketing & Brand Engagement

Exempt/Non: Exempt

Primary Function: Reporting to the Director of Marketing & Brand Engagement, the Brand Engagement Manager serves several key roles in the Barnes’s growing Marketing function: business strategy (specifically, aligning communications initiatives with organizational strategic plan goals), marketing and communications, and data analysis and reporting. Manager will balance revenue goals against mission-driven brand storytelling opportunities to create and scale compelling stories across a variety of social media platforms, growing the Barnes’s brand reputation and relevance in art and education while communicating its programming to diverse audiences. Manager will have a thorough understanding of brand content and distribution strategies for social media and video publishing sites, including best practices and extensive experience with each distribution channel's features. Manager is a key cross-functional content liaison for the Barnes’s internal constituents, including but not limited to: Advancement, Membership, Community Engagement and Public Programs, Education, Conservation, Library and Archives, Design and Editorial, Curatorial, Visitor Services, and the Barnes Shop. Manager plays a leadership role in the Barnes’ Brand Content Team, including leading regular meetings and reporting to senior and executive teams.

Education/Training/Experience:

Bachelor’s degree in communications, marketing, or related field with 4+ years’ experience in Social Media management, preferably within a cultural institution, educational institution, or nonprofit organization.

Deep knowledge of major and emerging social media channels and trends, with experience using scheduling tools and analytics platforms.

Demonstrated superior writing skills; a background or interest in art history and/or experience with writing for art/lifestyle/cultural/entertainment industries is preferred.

Deep digital and media fluency, with strong understanding of the impacts of video and content creation, the role of influencers, and the dynamics of brand reputation and community management.

Skilled creator and producer of social content with a passion for digital storytelling; able to take high-level concepts and break them down into tangible, executable, scalable content that can be digested by diverse audiences for a variety of institutional purposes (strong examples of previous brand content creation required).

A true fan of the Barnes with the desire to unite and inspire current and new audiences through innovative, relevant, and meaningful content.

Entrepreneurial, accountable, results-driven, energetic, dedicated, diplomatic, and able to maintain a sense of humor and grace under pressure.

Self-motivated and goal-driven; ability to proactively meet deadlines and guide projects from ideation to completion.

Enthusiastic collaborator; skilled at cross-departmental consensus-building and project management.

Ability to work occasional evenings and weekends as necessary

Physical Demand Analysis:

Physical Requirements: Lifting up to 10 lbs. 80% of day sitting required.

Visual Requirements: Extensive computer use.

Hearing Requirements: Phone use

Working Conditions: Position operates in an environment that is generally free of noise, dust, temperature extremes or other hazards. Availability for some weekends and evening events is required.

Job Specific Competencies Creatively communicate the Barnes’s brand story and execute on a social media strategy that supports the Barnes’s institutional strategic plan and generates loyalty by growing and nurturing an active and passionate audience base.

Work with the Director of Marketing & Brand Engagement, the Marketing Manager, and a group of cross-functional content creators and distributors to build a brand content plan that maximizes all Barnes channels in service of a cohesive and compelling owned channel communications strategy; build and maintain the structure for the brand content strategy and create the infrastructure to support collaborative planning and content timelines, aligning with marketing and organization-wide initiatives.

Partner with Marketing Manager to strategize and execute upon a paid social media strategy that prioritizes organic content; regularly assess performance of boosted social posts and make content modifications based on performance insights.

Partner with internal clients to understand the audience goals and business objectives behind institutional social media needs; set tangible, data-driven success indicators. A key indicator of success will be the establishment of productive and collaborative cross-functional relationships.

Create and implement social channel monetization strategies when appropriate and seek new monetization opportunities as trends evolve and new platforms emerge.

Develop a variety of social strategies and partnership opportunities, responding to changing business needs, budgetary restrictions, etc.

Build social strategies that incorporate existing content, UGC and other content creators to build a cohesive social content experience for our guests and our community; deepen engagement with social audiences to maintain and grow brand loyalty

Apply a lens of Diversity, Equity, Accessibility, and Inclusion to all planned, produced and published content.

React to culturally relevant moments with timely and appropriate response.

Cultivate and maintain relationships with social influencers.

Create scalable processes to manage social content requests in a fast-paced environment

Manage social media vendor relationships.

Perform other duties as requested.

Organization-Wide Competencies: Effective Resource Use: Develops strategies and makes decisions that use time and resources wisely, manages resources effectively.

Customer Focus: Demonstrates desire to help or serve others; identifies, anticipates and addresses internal and external needs; does what is necessary to ensure satisfaction.

Problem-solving: Identifies problems and/or challenges. Weighs pros and cons of all possible solutions. Involves other in developing creative solutions to problems. Makes innovative use of computers and other information technology to contribute to problem solving. Produces practical solutions after carefully considering risks and alternatives. Willingly incorporates new and different information as it becomes available.

Relationship building: Effectively builds and maintains harmonious, professional, respectful and productive relationships within the Barnes Foundation, professional field and community. Effectively works in a team setting. Communicates honestly and directly; shows diplomacy and tact. Uses appropriate channels of communication.

Professional Presentation: Complies with organization policy and procedure. Demonstrates self-awareness and understanding of others; listens well; perceives emotions, concerns and interests accurately, and uses these skills to advance the Barnes Foundation mission; creates a healthy work environment; shows composure’ respects people of different cultures, ages and genders.

Active Learning: Demonstrates curiosity and initiative to seek information; seeks to understand the Barnes Foundation business and outside factors that impact it; learns from best practices and generates fresh approaches; learns from experience and others; acquires skills; seeks feedback and advice resulting in improvement.

Initiative: Takes calculated risks and does things that are new, different, or out of the box when necessary to reach goals, speaks up, asserts oneself, makes tough decisions in a timely manner; takes responsibility for outcomes.

Ethics: Demonstrates ethical business practices; demonstrates and conducts oneself in a manner consistent with the organization’s mission statement and core values.

Promotes the continuous growth of the Barnes Foundation.

Interacts and communicates with fellow employees in a manner that promotes a harmonious and cooperative working environment in accordance with our Core Values.

As a subset of marketing, social media management requires relevant industry skills, such as project management, organization, strong communication and copywriting skills, adaptability, and the ability to work independently and within a cross-functional team.