Sr. Director, Demand Generation

San Mateo, CA, United States

Firework is the world’s leading unified video commerce platform that empowers its global partners to personalize the customer experience and engagement at scale. Firework bridges the offline and online for a robust omnichannel immersive brand experience cultivating a deeper emotional human connection between our partners and their end consumers. We are customer-centric and inspired to win together offering total solutions with endless possibilities to help our customers increase purchases and conversions using the power of video. At the heart, we are a global and diverse team of “SuperSpark” creators, entrepreneurs, life-long learners, and data geeks driven by the future of authenticity to transform commerce. Firework has raised over $235M to date, with its latest Series B round led by SoftBank Vision Fund 2. Come reimagine the online customer experience with us.

Firework is a global start-up in high-growth mode. We are seeking a dynamic, hands-on Demand Generation Director to join our marketing team. Working in close alignment with sales and marketing leadership, you'll strategize and execute cross-functional initiatives to move prospects through the funnel, both for new customers and renewals/up-sells. You'll understand our buyer personas and consider the end-to-end customer experience, evaluating and improving messaging and communication formats.

What you’ll be doing:

Develop and implement comprehensive demand generation strategies aligned with the company's business objectives and pipeline/revenue targets

Lead the development and execution of integrated marketing campaigns across various channels including digital, ABM, email, paid social media, paid and organic search, events, webinars, and content syndication

Own demand generation OKRs and apply marketing analytics frameworks to measure the effectiveness of demand generation initiatives, and regularly report on performance to executive leadership

Manage the demand generation budget effectively, allocating resources and prioritizing various marketing initiatives and campaigns that align with buyers’ journeys to maximize ROI and drive scalable growth

Plan, execute and measure multi-channel customer acquisition programs incorporating elements such short and long form content, social media, workshops

Develop and own Firework’s ABM initiatives by studying, segmenting and targeting our ICPs

Own and track email marketing and nurture programs that move leads through the funnel

Conduct rigorous A/B testing and analyze campaign performance metrics to derive insights and optimize campaigns for maximum impact

Stay abreast of industry trends, market dynamics, and competitive landscape to continuously refine and optimize demand generation strategies

Must Haves:

Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred

10+ years of demand generation experience in a B2B SaaS company, with a proven track record of driving measurable results in a fast-paced, high-growth environment

Minimum 5 years in a strategic leadership role globally

Deep understanding of demand generation best practices, marketing automation tools, i.e., Hubspot, CRM systems, i.e., Salesforce and analytics platforms

Strong leadership skills with the ability to inspire, influence, and motivate cross-functional teams to achieve common goals while fostering a culture of learning, collaboration, innovation, and continuous improvement

Superior analytical ability and curiosity to delve into the data and understand what's working and able to devise creative solutions with others

Outstanding written and verbal communications and able to effectively listen and communicate to different audiences

Demonstrated ability to thrive in a dynamic, entrepreneurial environment and adapt quickly to changing priorities and market conditions

Highly results-oriented and motivated to meet and exceed objectives

An eye for quality content and design (and the drive to achieve it)

Superior ability to prioritize and manage multiple initiatives simultaneously in a fast-paced test-oriented environment

Start-up mentality; ability to roll up your sleeves to execute quickly in a global team environment

Positive can-do attitude

Great to have:

Master’s degree

Previous experience with video commerce

As a hybrid office-centric company, we are looking for candidates in the Bay Area. Candidates outside the location are encouraged to apply though must be willing to relocate.

The following represents the expected range of compensation for this role: The estimated pay range for this role is US $150,000-$175,000. Other factors that impact compensation may include stock options.

Don’t hold back

We understand some candidates may see the above and not apply because they don’t meet all the qualifications. We encourage you to apply anyway; we often find talented candidates that fit many other opportunities we have and look for potential too, not just what you did in the past. As an equal employment opportunity employer, we are a diverse team that strives for an inclusive environment for all. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, age, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

By submitting your application, you acknowledge that you have read and understood Firework's Applicant Privacy Policy located at : https://firework.com/legal/applicantpolicy/.

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