Director, Demand Generation

Redwood City, CA, United States

The Opportunity

Simpplr is looking for an experienced data-driven Demand Gen Director, reporting to Simpplr’s VP of Growth Marketing & Development, with a passion for developing, managing, and executing world-class programs and events to expand our voice in the market, drive pipeline and accelerate the sales cycle in North America. This is both an individual contributor role who will take the lead on some programs and a people manager role who will lead a team of field and marketing program managers in the planning and execution of marketing campaigns. You will be joining a fast-paced, metrics driven marketing organization with aggressive growth goals.

Your Job Responsibilities

What you will be doing:

Develop marketing plans and execute against MQL and opportunity goals

Understand Simpplr personas and build go-to-market strategies and corporate campaign initiatives that articulate our value proposition and drive best-in-class demand gen programs and events

Develop messaging, headlines and abstracts that appeal to Simpplr target personas

Guide and project manage internal subject matter experts in the development of webinar, online and physical event presentations

Lead creative process in developing amazing event experiences that drive pipeline and lasting and positive impressions on customers and prospects

Project manage logistical aspects of physical and online events

Project manage strategic marketing initiatives and collaborate with other marketing functions

Monitor, track, and report success metrics of all programs, communicating results to sales and providing recommendations for continuous improvement

Manage vendor relationships and negotiate to get best ROI for Simpplr

Communicate and collaborate with field sales and sdr organizations for program priorities and pre and post outreach

Work with partners to develop campaigns to reach mutual pipeline and demand generation goals

Your Skillset

What makes you a great fit for the team:

You have experience managing a team but are also a super star individual contributor who isn’t afraid to roll up their sleeves to do all strategic and detailed work

You are both analytical and creative, which you’ve used to develop high performing campaigns

Our mission speaks to you and you are energized to come here and make a difference

You are an experienced professional who has drive and passion to execute with high quality at high pace

You thrive in an environment where everyone is willing to speak up, collaborates effectively, and pull together as one team

You lead with passion, kindness, and humility

You embrace ambiguity and lead with confidence and optimism

You have samples of amazing events you’ve managed

You have samples of writing you’ve done for campaigns and follow-up

Demonstrated experience we are looking for:

Proven success managing and executing multi-channel demand generation programs and events

8+ years of demand generation experience contributing to pipeline and deal acceleration with a B2B Enterprise sales team of 5 or more reps

4+ years of a managing a team

2+ years of managing events (both tradeshows and field marketing)

2+ years of field marketing and working directly with sales teams

3+ years of experience executing on webinars, direct mail, content syndication and more

1+ years of experience in channel marketing or working with partners

A deep understanding of demand generation performance metrics, lead progression and conversions from early TOF marketing stages, through the end of the sales cycle and into customer advocacy

Data-driven with strong analytical skills who can identify trends and insights to support deal acceleration

Deep understanding of B2B marketing funnel, lead progression and conversions from early Top of Funnel (TOF) marketing stages thru the end of the sales cycle and into customer advocacy

Strong organizational skills with a sense of urgency and the ability to manage competing priorities

Excellent written and verbal communication skills

Working knowledge of marketing automation and capable of developing robust email nurture streams to support your region

A team player with strong cross-functional project management skills

A positive attitude and a passion for building pipeline

Preferred skills, knowledge, and experience:

BS degree required

Familiarity with a range of marketing automation and analytics tools

Salesforce experience required

Marketo and 6sense experience desired

Experience marketing SaaS products to the enterprise required

Our job titles may span more than one career level. The starting base pay for this role is between $155,000 - $235,000. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity and benefits.

Simpplr is proud to be an equal opportunity employer and provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or genetics.

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