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Paysafe
Jacksonville, FL, United States
About Paysafe Paysafe (NYSE: PSFE) (PSFE.WS) is a leading payments platform with an extensive track record of serving merchants and consumers in the global entertainment sectors. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and
Job Source: PaysafePeoplr
Jacksonville, FL, United States
Job Description Marketing Director Are you a standout marketing professional who is skilled in B2B strategy and enjoys finding fresh, clever ways to communicate complex subject matter? Would you love the opportunity to lead a team in developing integrated marketing campaigns and coordinate all the moving pieces? This innovative, collaborative fina
Job Source: PeoplrPeoplr
Jacksonville, FL, United States
Job Description Marketing Director Are you a standout marketing professional who is skilled in B2B strategy and enjoys finding fresh, clever ways to communicate complex subject matter? Would you love the opportunity to lead a team in developing integrated marketing campaigns and coordinate all the moving pieces? This innovative, collaborative fina
Job Source: PeoplrMetric Bio
Jacksonville, FL, United States
One of the fastest growing surgical technology companies in the market, this is your chance to join a company who truly values and invests in marketing. Director of Marketing - Surgical Channel Based in Jacksonville, FL. You'll be leading the strategic surgeon marketing channel, developing specific marketing programs for new and existing surgical c
Job Source: Metric BioAEG
Jacksonville, FL, United States
Title: Director of Marketing & Brand Department: Marketing Reports to: CEO Background: Sporting Club Jacksonville, or "Sporting JAX" is the club founded in 2020 by a local Jacksonville ownership group and named in collaboration with the First Coast community in 2023. The club's goal is to operate a men's professional USL Championship club, a women
Job Source: AEGThe Tailored Closet and PremierGarage of Nashville
Jacksonville, FL, United States
Job Title: Director of Advancement & Marketing FLSA Status: Exempt Department: Administration Supervises: A dvancement & Marketing Associate Reports to: Head of School It is the responsibility and expectation that every employee of the school uphold and carry out the mission of the school: Inspiring a passion for learning, a life of i
Job Source: The Tailored Closet and PremierGarage of NashvilleWebTPA Employer Services, LLC
Jacksonville, FL, United States
This role has responsibility for driving and implementing positioning efforts and best in class integrated marketing communications to support GuideWell Commercial Markets. Role will report to Senior Director, Commercial Segments and partner closely with Commercial IU65 segment teams to strengthen and continuously evolve value proposition and segme
Job Source: WebTPA Employer Services, LLCFlorida Blue
Jacksonville, FL, United States
This role has responsibility for driving and implementing positioning efforts and best in class integrated marketing communications to support GuideWell Commercial Markets. Role will report to Senior Director, Commercial Segments and partner closely with Commercial IU65 segment teams to strengthen and continuously evolve value proposition and segme
Job Source: Florida BlueJacksonville, FL, United States
The Customer Relationship Marketing (CRM) Director will assist the Sr. Director with leading all CRM strategy. This role will specifically focus on directing all omnichannel planning which assigns the inbound and outbound channel mix to drive optimal member engagement and lead campaign planning discussions with segment marketing teams. Additionally, this role will lead projects for campaign orchestration and measurement which includes documenting journeys, events, and data attributes to deliver integrated member communications with performance reporting.
Job duties include but are not limited to:
* CRM Governance including business, omnichannel and campaign planning
* Support all CRM business planning processes including business leadership alignment sessions, program measurement, stakeholder forms, communications, socialization, and support
* Lead omnichannel planning activities across enterprise teams for each member program, resulting in channel mix recommendations focused on optimizing member engagement
* Deliver the annual CRM programming calendar; manage on-going adjustments
* Direct the campaign planning teams regarding member program prioritization which includes member outreach frequency, channel mix, and modality to ensure coordination and reduce redundancies
* Lead campaign orchestration strategy including business requirements documentation for digital transformation and IT teams to guide journey mapping, data attributes, content templates and reporting criteria
* Partner with the Segment and Commercial Marketing teams to manage the annual communication plan, identifying the most impactful programs and coordinating all program performance measurement with the Measurement Manager
* Lead CRM planning discussions with Care and Rewards teams to identify and solve business problems, working across different disciplines such as Marketing, Data, Creative and IT to drive the required elements for program success
Job Requirements:
* Related Bachelor's degree or additional related equivalent work experience
* 7+ years related work experience. Experience Details: Marketing strategy, planning and program delivery experience
* 3+ years direct supervisory/management experience
Experience in marketing automation, digital campaign management, and analytics to develop and track marketing programs.
* Working knowledge of database marketing, campaign management systems or related tools
* Strong attention to detail, process documentation, quality assurance/control and process improvement
* Strong written and oral communication skills
* Demonstrated proficiency in using Microsoft Windows software (Excel, Word, PowerPoint, Outlook, TEAMS)
Preferred:
* Prior experience with Campaign Relationship Management systems such as Salesforce Marketing Cloud, Adobe Campaign Classic, Adobe Journey Orchestration, Adobe Experience Platform and Workfront
* Experience working in health insurance
* Experience with managing end-to-end multi-channel customer relationship programs
* Ability to establish credibility with partners and peers as a trusted leader to gain alignment
What We Offer:
As a Florida Blue employee, you will thrive in our Be Well, Work Well, GuideWell culture where being well as an individual, and working well as a team, are both important in serving our members and communities.
To support your wellbeing, comprehensive benefits are offered. As an employee, you will have access to:
* Medical, dental, vision, life and global travel health insurance;
* Income protection benefits: life insurance, Short- and long-term disability programs;
* Leave programs to support personal circumstances;
* Retirement Savings Plan includes employer contribution and employer match;
* Paid time off, volunteer time off, 10 holidays and two flexible Well-Being days
* Additional voluntary benefits available; and
* A comprehensive wellness program
Employee benefits are designed to align with federal and state employment laws. Benefits may vary based on the state in which work is performed. Benefits for intern, part-time and seasonal employees may differ.
To support your financial wellbeing, we offer competitive pay as well as opportunities for incentive or commission compensation. We also conduct regular annual reviews with pay for performance considerations for base pay increases.
Annualized Salary Range: $104,000 - $169,000
Typical Annualized Hiring Range: $104,000 - $130,000
Final pay will be determined with consideration of market competitiveness, internal equity, and the job-related knowledge, skills, training, and experience you bring.
We are an Equal Opportunity/Protected Veteran/Disabled Employer committed to creating a diverse, inclusive and equitable culture for our employees and communities.
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Email Alert for Director Customer Relationship Marketing (CRM) jobs in Jacksonville, FL, United States
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