Distributor Partner Manager
Baltimore, MD, United States
Company Description
As the Distributor Partner Manager (DPM), you are an indispensable value-added partner to drive execution across Red Bull North America's (RBNA) Distribution Network. Reporting to the Director of Distribution, you will bring value through year-round business planning, driving in market execution, and ensuring implementation of regional and national Key Accounts Programs while bringing our marketing mix to life within the distributor network. You will be field-based, embedded within the distributor community to fulfill the RBNA mission to be the best distribution network in North America.
Job Description
YEAR ROUND BUSINESS PLANNING
Lead the annual Business Planning (BP) process with the Distributor Partner(s) (DP) to align with our BP priorities
Manage annual volume plan and allocate independent trade funds and Point of Sale (POS) resources
Conduct planning reviews to meet quantitative targets and performance indicators
Participate in DP sales meetings, and conduct weekly market visits to assess in-store conditions and action plan against opportunities
MARKET EXECUTION
Full accountability for DP performance, inclusive of volume and in store execution. (i.e. independence excellence, winning vs. competition, volume achievement)
SELLING & INFLUENCE
Analyze market and distributor performance data to produce insights (i.e. IRI Data, MPR dashboards, consumer insights) that support tactics in market
Develop DP network through implementation of our distributor selling model (power platform, PIITCHER, Skill Pills)
Manage all Point of Sale (POS) orders to ensure delivery of assets in store
Maintain volume, pricing and promotional information in Customer Profitability Management (CPM) system for assigned DPs
Use tactical budget around programs and incentives that maximize Return on investment
Manage Independent trade program (VIP) and work with local distributor managed Key Accounts (Tier II)
KEY ACCOUNT EXECUTION
Prioritize and implement regional and national Key Account (KA) programs by securing additional resources (trade funds, POS) to support local market opportunities
Ensure maximum focus on the volume growth and in store execution in the DPs top accounts
Communicate with Key Account Managers to ensure execution of KA priorities at regional and national chain levels
ACTIVATE MARKETING RESOURCES
Bring our marketing mix to life by engaging the DP sales team and using all available assets (i.e. local and regional events)
Implement the rollout of our brand programs and tentpoles
Bring brand and key account solutions to solve issues at the market level
Ensure the DP executes our in-store brand standards and merchandising guidelines (i.e. planogram, POS, pricing)
Qualifications
5+ years of experience working within Consumer Packaged Goods industry
Experience within a Direct Store Delivery distribution environment
Experience coaching others to sell in the Off Premise channel
Experience using data to produce insights and bring them to action
Valid Driver's License
Bachelor's Degree or equivalent work experience in lieu of degree
Must be fluent in English, additional language skills an advantage
Additional Information
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement
(Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.