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Senior Market Research Analyst

Washington, DC, United States

Job Summary

KRC Research is seeking a Senior Market Research Analyst to join our Washington, DC team. Senior Analysts are an integral part of the KRC team, executing both primary and secondary research studies for clients spanning across the family of IPG agencies.

Basic Qualifications:

A bachelor's degree in business, market research, social science or related field

2-5 years market research experience

Demonstrated experience executing quantitative and qualitative research projects end-to-end, from conception through final presentation

Strong analytical and critical thinking skills

Exceptionally strong writing and reporting skills

Full working knowledge of Microsoft applications (Word, Excel, PowerPoint, etc.)

Experience with statistical software (e.g., SPSS) and programming software (e.g., Qualtrics) is preferable but not required

Moderating and interviewing skills/training/experience a plus

The ability to travel for business occasionally

This position typically works under the direction of a Research Director, VP or SVP depending on project scope and complexity. Responsibilities may vary but generally include:

Participation in client meetings to help advise on approach and scope of research

Developing survey questionnaires and qualitative screeners with guidance

Testing survey and screener programming for accuracy

Communicating project requirements to programming and data collection partners

Monitoring data collection progress and managing quotas

Development of tab spec and banner plans

Recruitment oversight for qualitative work

Drafting moderator guides

Analyzing data and developing key findings

Creating insightful and visually compelling reports and presentations

Writing final reports in both PowerPoint and MS Word

Interaction with clients as required to meet project needs

Generally responsible for overall project management including timing, execution, problem resolution and final deliverables

Writing bid requests and assist in drafting business proposals

Successful candidates have a natural tendency to be curious, analytical and resourceful. They have a strong desire to understand what people think, why they think it and why they behave the way they do. Other qualities we look for:

Proactive problem solver, eager to learn and take action

Highly organized, with particular focus on managing details

Committed to the highest level of quality and data accuracy

Able to manage multiple projects with competing priorities

Comfortable with ambiguity

Adept at anticipating client and senior team member needs - can manage up

Cares intensely about their clients' success and the success of the company overall

Jumps at opportunities to learn and contribute outside of their area of specialty

Thinks strategically; always searching for root causes, not just symptoms

About Us

KRC Research is an insights-driven market research firm based in Washington, D.C. We turn data into intelligence to help our clients solve business challenges. KRC Research is a unit of the Interpublic Group of Companies (NYSE: IPG).

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

Medical

Dental

Vision

401k (with employer match)

Tuition Reimbursement

Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul

MyDays - Flexible holiday schedules

Short-Term Disability

Paid Employee Family Leave

Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at [email protected]. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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