Senior Market Research Analyst
Washington, DC, United States
Job Summary
KRC Research is seeking a Senior Market Research Analyst to join our Washington, DC team. Senior Analysts are an integral part of the KRC team, executing both primary and secondary research studies for clients spanning across the family of IPG agencies.
Basic Qualifications:
A bachelor's degree in business, market research, social science or related field
2-5 years market research experience
Demonstrated experience executing quantitative and qualitative research projects end-to-end, from conception through final presentation
Strong analytical and critical thinking skills
Exceptionally strong writing and reporting skills
Full working knowledge of Microsoft applications (Word, Excel, PowerPoint, etc.)
Experience with statistical software (e.g., SPSS) and programming software (e.g., Qualtrics) is preferable but not required
Moderating and interviewing skills/training/experience a plus
The ability to travel for business occasionally
This position typically works under the direction of a Research Director, VP or SVP depending on project scope and complexity. Responsibilities may vary but generally include:
Participation in client meetings to help advise on approach and scope of research
Developing survey questionnaires and qualitative screeners with guidance
Testing survey and screener programming for accuracy
Communicating project requirements to programming and data collection partners
Monitoring data collection progress and managing quotas
Development of tab spec and banner plans
Recruitment oversight for qualitative work
Drafting moderator guides
Analyzing data and developing key findings
Creating insightful and visually compelling reports and presentations
Writing final reports in both PowerPoint and MS Word
Interaction with clients as required to meet project needs
Generally responsible for overall project management including timing, execution, problem resolution and final deliverables
Writing bid requests and assist in drafting business proposals
Successful candidates have a natural tendency to be curious, analytical and resourceful. They have a strong desire to understand what people think, why they think it and why they behave the way they do. Other qualities we look for:
Proactive problem solver, eager to learn and take action
Highly organized, with particular focus on managing details
Committed to the highest level of quality and data accuracy
Able to manage multiple projects with competing priorities
Comfortable with ambiguity
Adept at anticipating client and senior team member needs - can manage up
Cares intensely about their clients' success and the success of the company overall
Jumps at opportunities to learn and contribute outside of their area of specialty
Thinks strategically; always searching for root causes, not just symptoms
About Us
KRC Research is an insights-driven market research firm based in Washington, D.C. We turn data into intelligence to help our clients solve business challenges. KRC Research is a unit of the Interpublic Group of Companies (NYSE: IPG).
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
Medical
Dental
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
MyDays - Flexible holiday schedules
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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