Senior Account Executive
Miami, FL, United States
The Senior Account Executive is the day-to-day point person on key client projects, developing and executing media relations, and leading the development of plans and programming to solve clients' business challenges.
The ideal candidate is results-driven, has a deep understanding of traditional and new media PR tactics and strategies, and is fearless about media pitching and interacting with influencers, podcasters, and other stakeholders.
Responsibilities include:
Managing day-to-day earned media strategy work
Proactively developing and recommending strategic PR initiatives and comprehensive campaigns
Developing strategic earned media and influencer communication plans, backed by insights, timelines, and budget estimates
Executing earned media and influencer plans; this includes media pitching national and local publications as well as vetting, negotiating, and seeing through influencer partnerships
Building relationships with third-party influencers and internal business partners to meet client needs
Overseeing account-administrative work, including clip quality, media list maintenance, press kit maintenance, agendas, and notes, reporting documents, etc.
Qualifications
Bachelor's degree in Public Relations, Communications, Marketing, or a related field
3-4 years of business experience
Strong written and verbal communication skills
Strong organizational, people, and project management skills
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