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Regional Product Marketing Manager World of Tanks

Austin, TX, United States

Responsibilities:

Close cooperation with World of Tanks PC Product group, global publishing team and regional marketing specialists to cater the regional audience with proper marketing communication and campaigns

Gather insights on the regional markets and audience to build communication strategy, test hypotises and acquire players effectively

Participate in the creation process of regional marketing assets (art, video, banners, landing pages, etc.)

Create marketing plans and participate in the budgeting process for the upcoming regional marketing efforts

Provide Global team with timely reports on the campaigns performance and improvement suggestions

Drive marketing RnD efforts in the region to find and develop new channels

Manage key regional partners for promotions, sponsorships and partnerships

Manage special projects of various kind and scale

Requirements:

5 years of relevant experience in gaming industry

Experience with PC titles, especially with F2P business model

Ability to communicate clearly and concisely in English

Ability to work independently and as part of a team

Ability to work in a fast-paced and changing environment

Knowledge of digital marketing (SEM, SEO, SMM, RTB, OLV mechanics)

Analytical approach and ability to set correct tasks to analytics teams and interpret the output data

Multitasking and getting things done

Regional working experience

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