Product Marketing Manager

Austin, TX, United States

Way helps businesses unlock the power of brand activations.

Headquartered in Austin, Texas, with a European office in Paris, we are building the world’s first B2B software platform that enables consumer brands to launch experiences and activations at scale. In a world where 76% of consumers would rather spend their money on experiences over material goods, Way provides the technology for brands to meet this rapidly changing consumer behavior. Our platform provides the infrastructure for any brand to launch experiences using software-driven automation to drive new revenue, build brand loyalty, and streamline operational processes that go into executing on experiences at scale.

Founded in May of 2020, Way already supports hundreds of leading brands in the hospitality space, including Accor, Auberge Resorts Collection, Hyatt, as well as iconic independents such as The Little Nell in Aspen and Meadowood Napa Valley. We are a post-Series A stage company backed by Tiger Global, MSD Capital (Michael Dell), and others, growing high single digits month-over-month on average.

WAY PRODUCT MARKETING MANAGER

We’re looking for a driven, talented, curious, and entrepreneurial product marketing manager to join our team and be among the first hires at a high-growth, industry-changing, and globally-minded technology company. As one of the first several hires, you’ll play a foundational role in continuing to rapidly build the company’s customer base of hospitality brands across the world. We’re looking for people who are passionate about their work, take pride in its results, and work well in small teams with fast-paced environments. We’d love it if you have previous startup experience at a company with fewer than 50 employees, but it’s not required. You’re comfortable working independently and you don’t need hand-holding, but you’re also always eager to work directly with key internal and external stakeholders to align on objectives and approaches. You’re also excited about building an industry-changing company and taking ownership and pride in your work and its results.

Ideally, you have experience with product marketing for software used by mid to large-size enterprises. In a perfect world, you may also even have experience with product marketing for hospitality and other consumer brands. Finally, we’re looking for people who are entrepreneurial - you’re not looking for just another job, but for a place to take ownership (literally) in your work and the fruits of your labor, and you’re able to think long-term and committed to contributing to building a successful company.

YOU WILL

Work with the founding team to continue bringing the company’s vision from idea to reality

Develop and execute comprehensive product marketing strategies to successfully launch and promote the startup's products or services.

Collaborate with cross-functional teams, including product development, sales, and marketing, to understand product features, benefits, and target audiences.

Create compelling product messaging and positioning that effectively communicates the value proposition to customers and differentiates the startup from competitors.

Craft and deliver high-impact marketing collateral, including product guides, presentations, website content, and sales enablement materials.

Conduct market research and competitive analysis to identify market trends, customer needs, and emerging opportunities, informing product development and marketing strategies.

Work closely with the sales team to develop sales tools, training materials, and go-to-market plans to support product launches and ongoing sales efforts.

Define and track key performance indicators (KPIs) to measure the success of product marketing initiatives, including customer acquisition, retention, and revenue growth.

Collaborate with the content marketing team to create content that aligns with the product marketing strategy, such as blog posts, case studies, and product videos.

Develop and manage customer segmentation and targeting strategies to tailor marketing efforts to specific customer segments.

Stay updated on industry trends, customer feedback, and competitor activities to adapt and refine product marketing strategies accordingly.

WE'RE LOOKING FOR SOMEONE WHO HAS

An interest in growing for the long term with an early stage, high-growth company

At least 5 years of relevant product marketing experience (within B2B SaaS strongly preferred)

Strong work ethic and high level of professionalism

The ability to understand and simply communicate a cutting edge but intuitive software tool

A desire to always go above and beyond

Pride in their work

A desire to be the best at their craft

English fluency. Spanish, French, or other foreign language proficiency is a plus, but not at all a requirement

THE REST

Compensation includes highly competitive salary, generous equity, medical, dental, and vision coverage paid 100% by company, 401K benefits and other travel-related perks

Candidates are required to be located in or willing to relocate to Austin, TX

Way is building a workplace environment of team members who are passionate and excited to be together in person at its space in downtown Austin to continue to enable our fast-paced growth trajectory

You should be excited about startups and not looking for an easy job. This is a commitment, but it’s a commitment that will set you, and as a byproduct, the company, apart from the pack

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