Senior Product Marketing Manager
New York, NY, United States
Company Description
Who We Are
Cint is a pioneer in research technology (ResTech). Our customers use the Cint platform to post questions and get answers from real people to build business strategies, confidently publish research, accurately measure the impact of digital advertising, and more. The Cint platform is built on a programmatic marketplace, which is the world's largest, with nearly 300 million respondents in over 150 countries who consent to sharing their opinions, motivations, and behaviours.
Job Description
The Opportunity
Cint is looking for a Senior Product Marketing Manager to join the Product team. The ideal candidate will have a combination of business strategy, product marketing, creativity, analytical thinking, problem-solving, and communication skills. The role will work closely with Product, Sales, Marketing, Operations, and other teams to deliver product marketing initiatives for the buyers of our programmatic research sample platform. The successful candidate will have a strong desire to position our products, both existing and new, for success.
What You Will Do
Partner cross-functionally with Product and Commercial to identify and size market opportunities, define new features and products, validate with clients, define value propositions and position in the market/industry
Conduct competitive, market, and customer research, in partnership with cross-functional teams, to uncover key customer and competitive insights that drive positioning for our existing products as well as ideas for new products, features, or benefits. Package findings into market trends presentations, internal battle cards, win/loss reports, and other resources
Synthesize market intelligence & customer insights - be the expert on our customers, who they are, what segments we serve, and on the broader market research and advertising industries
Partner with marketing to translate value propositions, positioning, and messaging to inform marketing and sales initiatives including sales collateral and marketing content
Lead Go to Market planning and execution for new products and features from idea through launch, while setting and continuously managing the right expectations with all relevant stakeholders
Qualifications
What We Are Looking For 4-6 years of marketing experience, ideally with 2-3 years of a market-facing role speaking to customers at a SaaS company
BA/BS degree or higher
Strong leadership skills and a proven ability to work cross-functionally
Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and build consensus on critical initiatives
Strong analytical and problem-solving skills
Excellent people and collaboration skills to interact with cross-functional teams and third parties. Team player!
Comfortable with public speaking and strong writing skills
Ability to operate in a fast-paced environment, managing multiple projects simultaneously while prioritizing time and resources based on business impact
Passion for delighting and advocating for customers and an intimate understanding of how and when to influence customer behavior
Experience working on a SaaS or self-service marketplace-type product
Experience in insights industry is a plus
Additional Information
Our Values
Collaboration is our superpower We uncover rich perspectives across the world
Success happens together
We deliver across borders.
Innovation is in our blood We're pioneers in our industry
Our curiosity is insatiable
We bring the best ideas to life.
We do what we say We're accountable for our work and actions
Excellence comes as standard
We're open, honest and kind, always.
We are caring We learn from each other's experiences
Stop and listen; every opinion matters
We embrace diversity, equity and inclusion.
More About Cint
In June 2021, Cint acquired Berlin-based GapFish - the world's largest ISO certified online panel community in the DACH region - and in January 2022, completed the acquisition of US-based Lucid - a programmatic research technology platform that provides access to first-party survey data in over 110 countries.
Cint Group AB (publ), listed on Nasdaq Stockholm, this growth has made Cint a strong global platform with teams across its many global offices, including Stockholm, London, New York, New Orleans, Singapore, Tokyo and Sydney. (www.cint.com)
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