VP, Technology

New York, NY, United States

RAPP New York is looking for a VP, Technology to join our award-winning Technology team.

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As aglobal, next-generation precision marketing agencywe leveragedata, creativity, technology, and empathyto foster client growth.We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that values diversity and emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help tocreate value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

OUR CLIENTS:

From Luxury Automotive, to Insurance, Healthcare, Telecommunications and Financial Services we provide smart solutions for clients like Mercedes Benz, American Family Insurance and Capital One.

YOUR ROLE:

As VP, Technology, at RAPP NY you will interface with our clients to understand their business problems and recommend MarTech solutions that meet their needs. You will be expected to provide high level functional and technical solutions that allow implementation of interactive, data-driven marketing workflows and present these solutions to the clients and business stakeholders. You will assist with in-take of new functional capability requirements while working closely with our Engineering Leads to get the associated MarTech solutions implemented.

YOUR RESPONSIBILITIES:

Interface with Clients and business stakeholders to understand their marketing needs and functional requirements that they need addressed

Propose Marketing/Technical Solutions to business problems and seek alignment for Technical Delivery

Conduct analysis of Client’s existing MarTech Architecture, identify gaps and propose a strategic roadmap of application/workflow/tool changes that address these gaps

Recommend Cross channel Campaign journeys, User Interfaces and Touchpoints that support client’s marketing activities

Assist with analysis of marketing data and recommend data integration into Campaign and Analytics Management Systems

Recommend Automatic Campaign Decisioning based on Data Analytics/AI/ML workflows

Lead Configuration/Customization initiatives for Marketing tools like Salesforce Marketing Cloud, Adobe Campaigns etc.

Analyze Non-Functional requirements that the system should support and make sure that these are implemented as part of the technical solution.

Assist Product Managers and Business Analysts in breaking down work into executable technical scope, and help plan these for a successful production implementation

Work closely with Engineering Leads in getting projects executed and implemented

Manage Work Assignments for people reporting to you and provide Career Management support

Build and present models and frameworks to simplify complex technology concepts to clients and internal stakeholders

Keep abreast of Martech trends to innovate on client engagements

REQUIRED SKILLS:

12+ years of IT experience, with 5+ years working in Marketing Technology space

Demonstrated experience of working with Marketing tools like Salesforce Marketing Cloud, Adobe Campaigns etc. SFMC and/or Adobe certifications a plus.

Strong oral, written and presentation skills

Experience with Configuration and Deployment of Email/SMS Marketing Campaigns and implementing Data Driven Decisioning Workflows.

Strong experience in Technical/Functional design and Solutions Architecture

Experience with the design of UI applications (web and mobile)

Experience with management of CMS/DAM solutions

Familiarity with any Cloud Platforms from AWS, Azure or GCP

Experience with Data Analytics and mapping it to Campaigns

Fully Client facing and willing to problem solve with the Clients, and internal teams

Capable of leading and running effective technical work-sessions (in-person and virtual) with Clients

Solutions-oriented, Collaborative, and with great people skills.

Detail oriented, organized, and with ability to meet deadlines while working several projects simultaneously

A self-driven individual with the capability and spirit to build/manage a team

Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com . A reasonable estimate of the salary for this role, at the time of posting, is $175,000 - $210,000. This range is specific to NYC and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

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