Marketing Director
Cockeysville, MD, United States
Compulse is seeking a talented and experienced Marketing Director to lead our marketing efforts and drive the development and execution of strategic marketing initiatives. As the Marketing Director, you will play a pivotal role in shaping Compulse's brand identity, generating demand for our services, and expanding our market presence. You will be responsible for building go-to-market strategies, designing marketing campaigns, and evaluating the performance of earned, owned, and paid media channels to maximize ROI.
Responsibilities:
1. Strategic Planning:
Develop comprehensive go-to-market strategies that align with Compulse's business objectives and target market segments.
Conduct market research and competitive analysis to identify trends, opportunities, and areas for differentiation.
Collaborate with senior leadership to define marketing goals, KPIs, and budget allocation.
2. Marketing Campaigns:
Lead the planning, execution, and optimization of integrated marketing campaigns across multiple channels, including digital, social media, email, events, and more.
Develop compelling messaging and creative assets that resonate with target audiences and drive engagement.
Monitor campaign performance, analyze metrics, and make data-driven recommendations for continuous improvement.
3. Brand Management:
Oversee the development and maintenance of Compulse's brand identity, ensuring consistency across all communication channels and touchpoints.
Drive brand awareness and thought leadership through thoughtfully curated content, thought leadership initiatives, and industry partnerships.
Establish and nurture relationships with key stakeholders, industry influencers, and media partners to amplify Compulse's brand presence.
4. Media Channel Assessment:
Evaluate the effectiveness of earned, owned, and paid media channels in reaching and engaging target audiences.
Identify opportunities to optimize media mix, allocate budgets strategically, and maximize ROI.
Stay abreast of emerging trends and best practices in digital marketing and advertising technology to inform decision-making and drive innovation.
5. Team Leadership and Collaboration:
Build and mentor a high-performing marketing team, providing guidance, support, and professional development opportunities.
Foster a collaborative and inclusive culture that encourages cross-functional teamwork and knowledge sharing.
Work closely with sales, product, and operations teams to ensure alignment and integration of marketing initiatives with overall business strategies.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
Proven experience in marketing leadership roles, with a track record of developing and executing successful go-to-market strategies and marketing campaigns.
Strong analytical skills and proficiency in data-driven decision-making, with the ability to analyze complex data sets and derive actionable insights.
In-depth knowledge of digital marketing channels, advertising technology, and industry best practices.
Excellent communication and interpersonal skills, with the ability to articulate ideas clearly, influence stakeholders, and build consensus.
Strategic thinker with a results-oriented mindset, capable of driving innovation and delivering measurable business impact.
Experience working with agencies and local media companies is a plus.
Experience with utilizing HubSpot’s marketing automation and CRM capabilities.
Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!
About Us
Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We're at the forefront of NextGen technology, enabling innovative new ways to engage with broadcast content like never before.We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
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