Director, Patient Marketing
, MD, United States
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .
Job Description
It is an exciting time to join AbbVie’s growing oncology team as we pursue our mission to have a remarkable impact on the lives of people affected by cancer. Come join an inclusive AbbVie oncology culture that fosters trust in each other, growth in ourselves and our organization, and joy in what we do! Abbvie Oncology offers you immense opportunities to explore your interests and help you achieve your goals. Hear directly from our AbbVie Oncology colleagues to learn more about our culture, growth opportunities, and what makes AbbVie Oncology a great place to work! https://www.abbvie.com/usoncologycareers
The Director, Patient Marketing is responsible for consumer marketing across the ELAHERE brand. This position requires the individual to foster positive working relationships to partner collaboratively with internal and external partners, including patient advocacy groups, to execute plans. This individual will play a critical role forthe ELAHERE brand and future solid tumor launches.
Responsibilities:
Responsible for delivering the strategic vision through tactical executions and ongoing enhancement of omni-channel customer engagement strategies
Lead Patient Advocacy initiatives and find creative and effective ways to engage with these critical groups
Develop an unbranded campaign(s) to complement promotional/branded initiatives in order to broaden reach with patients and caregivers
Understand and leverage trends in the marketplace impacting Consumer Marketing using data driven strategic insights to apply on an on-going basis to the marketing plan.
Utilize various research methods (e.g., market surveys, focus groups, consumer interviews) to provide effective brand positioning and key points of differentiation into the marketplace.
Ensure that regulatory and compliance guidelines are followed. Must be adept at navigating the Medical and Regulatory process.
Evaluate the effectiveness of promotional strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
Qualifications
Bachelor’s degree in relevant discipline, advanced degree preferred (MD, MBA, JD, PharmD)
Patient advocacy experience required. Must have a broad network of established relationships with oncology advocacy groups in the US
Oncology disease experience required
Strong in-depth knowledge of Healthcare Marketing, preferably in Specialty Biotech / Pharma, including DTC, digital and CRM.
Strong, practical understanding in market research, forecasting, and market analytics.
Strong analytical skills with attention to fiscal management.
Experience working with and managing multiple external agencies including advertising, digital, database agencies and internal cross functional partners.
DTC mass media (TV, Print, Web/Digital) experience.
Other Skills and Abilities:
Ability to effectively manage vendor relationships
Strong organizational skills with track record of successfully managing multiple complex projects concurrently, maintaining a high level of productivity, innovation, and priority-setting
Excellent communication and presentations skills for effective interfacing with all levels
Ability to positively lead and adapt to change and operate in a dynamic organization
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:
The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
This job is eligible to participate in our short-term incentiveprograms.
This job is eligible to participate in our long-term incentiveprograms
Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Company’s sole and absolute discretion, consistent withapplicable law.
AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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