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Director of Casino Marketing

Baltimore, MD, United States

Job Description

JOB SUMMARY:

The Director of Casino Marketing partners with the General Manager in the creation and execution of the overall VIP Marketing Strategy.

JOB FUNCTIONS:

Partners in the creation and leads the execution of the Casino Marketing strategy which builds long-term relationships with VIP customers and strengthens brand value.

Direct department team member development, training, and evaluation establishing a motivated, professional, and accountable team.

Oversees the development and implementation of new programs to ensure high quality patronage and player migration to VIP from non-VIP through personalized services and attention

Responsible for ensuring customer development on the casino floor as well as outside solicitation of guests via personal contact and group affiliations

Oversees the creation, development, and hosting of all on-property and off-property events to maintain customer loyalty, develop new players, and re-establish patronage of inactive players

Ensures full adoption and consistent utilization of CRM tools and strategies in support of telemarketing; sales and relationship building efforts; player preferences; extension of offers and rewards; and conversion into visitation and increased loyalty

Establishes department performance goals, monitoring, and reporting on results for all assigned programs and staff

Oversee patron complimentary, credit, and discount procedures in accordance with company policy and profitability standards

Assists in the development and implementation of annual Casino Marketing Plan, including Financial Plan

Directly responsible for revenue and profit targets, including the detailed analysis and reporting of gaming revenue and associated cost

Must be able to successfully manage all casino marketing areas while attaining a progressively increasing scope of responsibility

Identify compliance risks and take actions necessary to eliminate or minimize risks

QUALIFICATIONS:

Bachelor's Degree in business-related field, MBA preferred

5+Yrs Experience in Casino Marketing and or general marketing

Must have excellent leadership, organizational, and communication skills

Must have proficient knowledge of Microsoft Office programs

Must be comfortable and adept with public speaking

Must be able to work evenings and weekends

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