Director of Marketing

Baltimore, MD, United States

THE JOHN GORE ORGANIZATION is the leading presenter, distributor, and marketer of Broadway theatre worldwide. Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office. Its productions span Broadway, Off Broadway, London’s West End, Japan and 48 North American markets. It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.

At The John Gore Organization, a diverse, inclusive, and equitable workplace is one where all employees feel valued and respected, and all voices are valued and heard. We are committed to fostering, cultivating and preserving a culture of equity, diversity, access and inclusion.

Summary

The Regional Director of Marketing is a demonstrated leader, creating and executing fully integrated advertising and promotional campaigns for all Broadway presentations of BAA in Baltimore along with marketing duties for the France-Merrick Performing Arts Center Presentations and M&T Bank Exchange. This is a data-driven role, and the Regional Director of Marketing is expected to be innovative, tech-savvy, and digital forward.

Duties and Responsibilities

Act as primary marketing contact for all bookings at the France-Merrick PAC and maintain positive relationships with Touring Press Representatives and promoters

Create ad plans for season subscriptions and single ticket campaigns for Broadway and select non-Broadway events with input from touring press representatives and leadership team

Lead weekly sales and inventory meeting

Set goals, priorities, timelines, sales, marketing, and pricing strategies in coordination with the President, and members of the ticketing team for both season ticket campaigns and individual show campaigns

Create fully integrated marketing plans including media planning and buying across all traditional mediums (TV, Radio, Out of Home, and print)

Strategize with Digital Marketing Manager for all digital placements including OTT, retargeting, paid social, etc.

Negotiate promotional opportunities to complement paid placements and schedules

Nurture relationships with local media sales reps

Create new partnerships

Leverage the media dollars to gain trade, bonus, and added value placements

Monitor and analyze all campaigns and ROAS to make necessary updates to maximize profit

Review reports and analytics regularly to ensure KPIs, goals, and priorities of BAA are met and proactively adjust strategies when necessary

Thoughtfully develop customer service messaging as it relates to subscription opportunities, notifications, etc.

Oversee Broadway’s external publicist and PR strategy

Communicate necessary information to patron facing positions (administrative assistants, service center, box office, etc.)

Work with Group Sales to guide marketing and sales messaging

Manage budgets and compile advertising settlements

Engage leadership and ticketing in pricing analysis discussions including recommendations for dynamic pricing changes and strategic discounts

Oversee Marketing Manager and Sponsorship & Marketing Associate

With leadership team, support Hippodrome Foundation (HFI)’s development and educational efforts

Work closely with leadership team on overall marketing strategy of The Exchange

Attend all opening nights in support of pre-show events, media nights, post-show parties, community events at The Exchange, etc.

Represent the FMPAC at community events

Ensure all assets are being used efficiently including, SMS, Hippodrome App, website, email, social, signage, and all communication avenues

Settle engagements with venue partners and tour company managers

Work with BAA National marketing and creative teams to develop new ideas and initiatives

Other duties as assigned

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

Cooperation

Establishes and maintains effective relationships

Active listener

Offers assistance and support to co-workers

Works cooperatively in group situations

Adaptability

Able to work around unexpected changes of events or workload

Modifies a planned course of action based on new circumstances

Changes communication style to achieve the best results

Willingness to adapt and learn new skills to execute new initiatives

Ability to prioritize and manage rapidly shifting priorities

Functional Competencies

Strong MS Office Skills with emphasis on Excel

Excellent written and verbal communication

Strong sense of creativity and intuition

Ability to create lasting relationships to develop new business opportunities and work relationships.

Attention to detail and the ability to manage multiple projects at once are paramount to this position.

Team Orientation

Fosters team cooperation

Understands team roles and responsibilities

Supports group problem solving and collaboration

Willingness to help the team successfully execute projects

Qualifications aka KSAOs

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Bachelor’s Degree in marketing, communications, and advertising preferred but additional experience may be substituted for education

3-5 years’ experience in live event sales, preferred

Ticketing experience with Archtics, and Ticketmaster preferred

Google Ads certification is a plus

Relationship with local media sales reps in Baltimore is a plus

Communication Skills

Ability to read, analyze, and interpret media buys, media performance and sales reports

Ability to respond to common inquiries or complaints from customers, partners, or members of the industry

Ability to write email, social media, and sales copy

Ability to effectively present information to internal staff and outside show and presenting partner representatives

Critical Thinking

Able to create specialized marketing plans for each individual production based on each show’s unique target audience

Remain nimble to shift strategies as needed based on reporting metrics and sales data

Stay updated on marketing trends nationally and locally to maximize reach and effectiveness of marketing plans

Physical Demands

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to:

Plan and produce various promotional and sales events

Set up and breakdown for off-site events

Some travel for company and industry-related events

Work Environment

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to:

Fostering a team spirit

Assisting with other departments needs as requested

Acknowledgement

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

We offer competitive compensation including Vacation and Holiday Pay, health & welfare benefits, and a 401(k) retirement plan.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

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