Growth Marketing Manager

Palo Alto, CA, United States

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

Affirm's Marketing team is looking for a dynamic and analytically minded senior professional to drive strategy and key points of execution on paid media campaigns in partnership with external media agencies. Our Growth Marketing Manager will be responsible for managing successful paid media programs with internal and external partners, as well as specialized agencies, providing actionable recommendations for the most effective channels and campaigns to maximize ROI. The ideal candidate would be excited to leverage strategic thinking to build comprehensive campaigns that achieve business critical OKRs. In addition to being a phenomenal strategist and media guru, they should also be ready to roll up their sleeves and get in the details on systems and tools used to manage paid media campaigns. A passion for data-driven decision making, experience working with or as an extension of an analytics team, and deep knowledge of key systems and tools such as Google Tag Manager are critical.

What You'll Do

Leads paid media strategies in partnership with Brand, Partner Marketing (B2C) and Platform (B2B) teams

Manages ongoing collaboration with media agencies

In partnership with media agency develops comprehensive testing schedules and implements rigorous frameworks to drive learnings

Assists campaign drivers with campaign optimizations and reporting alongside analytics

Drives shifts in our paid media strategies based on experiment outcomes and progress to OKRs

Educate and influence executives through data driven analysis of paid media campaigns and deep subject matter expertise

What We Look For

7 years of experience in performance marketing or growth marketing role

Media agency experience or experience in an in-house media team is preferred, but not required

Exposure to both B2C and B2B media planning and campaigns

An understanding of the intersection between media planning and creative development

Deep experience and understanding of marketing analytics

Data-first mindset

Strong communication ability - being able to clearly present learnings and recommendations at an executive level

Experience running paid ads across retail media networks as well as publishers, Meta, Google, Pinterest, and other digital marketing channels

Experience with MarTech tools such as Google Tag Manager, Google Campaign Manager 360, and Looker.

Base Pay Grade - K

Equity Grade - 6

Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.

Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)

USA base pay range (CA, WA, NY, NJ, CT) per year: $140,000 - $190,000

USA base pay range (all other U.S. states) per year: $124,000 - $174,000

Please note that visa sponsorship is not available for this position.

Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.

Benefits

We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include:

Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents

Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses

Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge

ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount

We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

[For U.S. positions that could be performed in Los Angeles or San Francisco] Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, Affirm will consider for employment qualified applicants with arrest and conviction records.

By clicking "Submit Application," you acknowledge that you have read the Affirm Employment Privacy Policy for applicants within the United States, the EU Employee Notice Regarding Use of Personal Data (Poland) for applicants applying from Poland, the EU Employee Notice Regarding Use of Personal Data (Spain) for applicants applying from Spain, or the Affirm U.K. Limited Employee Notice Regarding Use of Personal Data for applicants applying from the United Kingdom, and hereby freely and unambiguously give informed consent to the collection, processing, use, and storage of your personal information as described therein.

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