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Appian
McLean, VA, United States
Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our act
Job Source: AppianHeadfirst Companies
Washington, DC, United States
The Position: The Vice President of Marketing oversees all aspects of marketing, sales, and business development at Headfirst Companies and leads a high-performing team at all stages of their professional journeys, from early-career associates to seasoned subject matter experts across each of our four programming divisions: KI Concerts, Headfirst
Job Source: Headfirst CompaniesNtiva, Inc.
McLean, VA, United States
Are you looking for limit-less career opportunities? Do you have a growth mindset, and like to take initiative? If yes, then Ntiva is the right place for you! At Ntiva, we have a saying – “We exist to grow each other.” Our focus is helping each other, our clients and our families grow both personally and professionally. Sound like something you co
Job Source: Ntiva, Inc.Headfirst Companies
Washington, DC, United States
The Position: The Vice President of Marketing oversees all aspects of marketing, sales, and business development at Headfirst Companies and leads a high-performing team at all stages of their professional journeys, from early-career associates to seasoned subject matter experts across each of our four programming divisions: KI Concerts, Headfirst
Job Source: Headfirst CompaniesIronArch Technology
Arlington, VA, United States
Who We Are Known for being a Best Place to Work and a People First company, IronArch Technology is an award-winning Service-Disabled Veteran-Owned Small Business (SDVOSB) specializing in providing innovative solutions and world class services to Federal Government clients. Our employees have voted us as a 'Best Place to Work' 7 times and we are
Job Source: IronArch TechnologyConfidential
Washington, DC, United States
Vice President, Digital Intelligence About the Company Flourishing provider of business consulting solutions Industry Management Consulting Type Privately Held, Private Equity-backed Founded 2011 Employees 501-1000 Categories Business Services Finance Investment Banking Management Consulting Consulting & Professional Services Administrative Consul
Job Source: ConfidentialTeneo external feed for LinkedIn
Washington, DC, United States
About Teneo Teneo is a global advisory firm that works exclusively with the CEOs and leaders of the world’s largest and most complex companies providing strategic counsel across their full array of key objectives and issues. Our teams integrate the disciplines of strategic communications, investment banking, management consulting, corporate govern
Job Source: Teneo external feed for LinkedInCrestline Hotels & Resorts
Fairfax, VA, United States
Vice President of Digital Strategy Overview: Crestline Hotels and Resorts is currently on the hunt for an experienced Vice President of Digital Strategy . We seek a strong hotel marketer who will oversee and develop the digital commerce team supporting our portfolio of branded and independent hotels. This leader will Strategize, Collaborate, Commu
Job Source: Crestline Hotels & ResortsMcLean, VA, United States
Responsibilities:
Set and implement the digital marketing strategy for Appian that aligns with the overall company vision and marketing/GTM strategy
Oversee digital operations to increase demand, enhance sales and our overall customer experience, identify additional engagement and sales channels, attract quality traffic to our web properties, and promote our online presence. This applies for existing customers and partners as well as net new prospects.
Create and innovate on programs to drive increased quality traffic to Appian web properties as well as more personalized experiences for segments and cohorts of visitors
Leverage, recommend and implement marketing technologies (working closely with Business Technology) to implement a world class digital experience spanning market awareness, education, and demand generation.
This role serves on the Marketing leadership team to set and drive overall marketing strategy, objectives, and programs
Lead the evolution of our web properties, paid media programs, SEO, marketing operations functions,
Implement a framework for experimentation and learning for our digital initiatives
Regularly manage and review pipeline performance metrics with key stakeholders, including leaders and analyse ROI by campaign, channel, segment and source in order to improve lead and pipeline quality.
Understand and leverage data and analysis of our digital content and how that impacts our customer engagement and sales pipeline.
Work collaboratively with Marketing leaders and teams, Rev Ops, Business Technology, Sales and Customer Success
Build and manage a team of high performing marketers and analysts focused on growing our presence and global business
Manage the department budget and make ROI centered decisions for near term and future investments.
Qualifications: About You:
Bachelors Degree required
12+ years B2B experience including leading diverse teams - functional and geographical
Confident with B2B software marketing performance KPIs and optimisations
Experienced in crafting and executing results-driven digital programs
Proven success in working collaboratively with Growth Marketing, Executive leadership, and Sales functions.
Critical thinking, problem solving skills, hands-on approach
Excellent project management skills
Strong verbal and written communication skills
Experienced in managing vendor relationships
Experienced in using CRM, Marketing Automation, web analytics systems/tools
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Email Alert for Vice President, Digital Marketing & Experience jobs in McLean, VA, United States
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