Retention Marketing Manager-Fashion
Washington, DC, United States
Job title: Retention Marketing Manager-Fashion
Contract type:
Location: City of Vernon
Discipline:
Remote: No
Reference: 459868
Contact name: Shelby Glass
Job Description Retention Marketing Manager
4 days onsite in DTLA 1 day remote
$120,000-$150,000 (open to Manager or Director level candidates)
FT/Direct Hire
Our client a top LA Based Fashion Apparel Brand is looking for an experienced and results-driven Retention Marketing Manager to oversee Email and SMS and drive customer lifetime value. The ideal candidate is data-driven, customer-centric, very collaborative and will partner closely with the Director of Content.
Retention Marketing Manager
In close partnership with the marketing team, oversee email and SMS channel performance: strategy, execution, reporting, analysis and optimization to increase revenue and engagement
Identify opportunities to improve the customer experience and drive key retention metrics including LTV, NPS, customer activation cycle, cohort performance, and email/SMS channel growth
Define and execute segmentation and personalization strategy for email/SMS
Manage email/SMS roadmap with strategies to grow KPIs including list size, click rate, conversion rate, unsub rate, and revenue
Provide channel forecasting and reporting
Design testing strategies to continually optimize and improve existing communications and automated workflows (copy, timing, email design, triggers, etc.)
Monitor and optimize deliverability and ensure CAN-SPAM compliance to maintain high deliverability, data hygiene, and channel health
Manage Email and SMS vendor relationships
Keep a pulse on best practices, trends, and benchmarks
Collaborate with E-Commerce, Marketing, and Creative teams
Other Projects and Duties as assigned
Requirements
BA/BS degree
5+ years retention marketing experience
Strong analytical skills and ability to identify opportunities in data
Proficient in Excel to support email analysis and reporting
Extremely detailed oriented with excellent project and time management abilities
Critical thinker and problem-solving skills
Team player and collaborator
Great interpersonal and communication skills
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