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Retention Marketing Manager-Fashion

Washington, DC, United States

Job title: Retention Marketing Manager-Fashion

Contract type:

Location: City of Vernon

Discipline:

Remote: No

Reference: 459868

Contact name: Shelby Glass

Job Description Retention Marketing Manager

4 days onsite in DTLA 1 day remote

$120,000-$150,000 (open to Manager or Director level candidates)

FT/Direct Hire

Our client a top LA Based Fashion Apparel Brand is looking for an experienced and results-driven Retention Marketing Manager to oversee Email and SMS and drive customer lifetime value. The ideal candidate is data-driven, customer-centric, very collaborative and will partner closely with the Director of Content.

Retention Marketing Manager

In close partnership with the marketing team, oversee email and SMS channel performance: strategy, execution, reporting, analysis and optimization to increase revenue and engagement

Identify opportunities to improve the customer experience and drive key retention metrics including LTV, NPS, customer activation cycle, cohort performance, and email/SMS channel growth

Define and execute segmentation and personalization strategy for email/SMS

Manage email/SMS roadmap with strategies to grow KPIs including list size, click rate, conversion rate, unsub rate, and revenue

Provide channel forecasting and reporting

Design testing strategies to continually optimize and improve existing communications and automated workflows (copy, timing, email design, triggers, etc.)

Monitor and optimize deliverability and ensure CAN-SPAM compliance to maintain high deliverability, data hygiene, and channel health

Manage Email and SMS vendor relationships

Keep a pulse on best practices, trends, and benchmarks

Collaborate with E-Commerce, Marketing, and Creative teams

Other Projects and Duties as assigned

Requirements

BA/BS degree

5+ years retention marketing experience

Strong analytical skills and ability to identify opportunities in data

Proficient in Excel to support email analysis and reporting

Extremely detailed oriented with excellent project and time management abilities

Critical thinker and problem-solving skills

Team player and collaborator

Great interpersonal and communication skills

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