Sr Retention Marketing Manager, America's Field & Partner Marketing

Arlington, VA, United States

Description

Amazon Web Services is seeking a talented, self-directed senior marketer to lead our install base marketing strategy in the Americas. This is a unique opportunity to play a key leadership role in developing an important marketing strategy within an exciting, fast-growing business. As a leader, you and the team will drive compelling content and partner with sales as an installed base expert to help drive growth and customer retention.

Key job responsibilities

The Senior Install Base Mktg Mgr is responsible for defining the marketing strategy to drive further awareness, service expansion, account retention and engagement within existing customer accounts. This role is responsible for building cross sell, up sell and retention strategies, influencing teams to support growth adoption mechanisms and execute campaigns and programs needed to target customers at different phases of their journey with AWS. The goals of this role include driving further awareness and education of customers on AWS, generating high quality leads both in IT and Line of Businesses, helping sales build deeper customer relationships, growing usage of AWS solutions and delivering on account renewals. The right candidate will have a solid understanding of the cloud market and executive personas. Additionally, they will be able to implement a strategy that includes multiple touchpoints across marketing programs leading to cross sell and contract renewal. The person in this role works collaboratively with field marketing leadership, sales leadership, business development, and product marketing to design marketing initiatives, measure and report out on program effectiveness, and use data to make the right pivots in the strategy and plan. The ideal candidate will have a results-driven mindset, creative ideas, and a scrappy, entrepreneurial spirit.

About the team

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Diverse Experiences

Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

We are open to hiring candidates to work out of one of the following locations:

Arlington, VA, USA | Austin, TX, USA | Boston, MA, USA | Chicago, IL, USA | New York, NY, USA | Portland, OR, USA | San Francisco, CA, USA | Santa Monica, CA, USA | Seattle, WA, USA

Basic Qualifications

6+ years of professional non-internship marketing experience

6+ years of developing and managing acquisition marketing or channel programs experience

Experience using data and metrics to drive improvements

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Experience building, executing and scaling cross-functional marketing programs

Experience developing and executing campaigns across a multitude of timezones and languages

Preferred Qualifications

Experience driving direction and alignment with large cross-functional teams and agency partners

Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.