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Marketing Manager-Apparel-LA

Washington, DC, United States

Job title: Marketing Manager-Apparel-LA

Contract type:

Location: City of Vernon

Discipline:

Remote: No

Salary: $100K-$115K DUE

Reference: 451056

Contact name: Cristina Sparkman

Job description Marketing Manager needed for Apparel Manufacturer in LA.

Client Overview:

Our client is an established B2B apparel company based in Los Angeles. Their

mission is to create high quality knitwear, locally and sustainably, in retail-ready but classic.

They’re looking for a Marketing Manager to join their innovative team.

Marketing Manager Overview:

As the Marketing Manager, you will be responsible for developing and implementing marketing strategies and executing marketing plans to elevate the overall brand. You will own the marketing calendar across channels and build 360 go-to-market strategies for products, launches, and key moments for the brand. The ideal candidate will be a strong cross-functional partner to the team and shepherd initiatives from idea to execution with enthusiasm.

Marketing Manager Responsibilities

Manage, develop, and implement marketing campaigns and ensure effective utilization of available promotional space

Establish omni-channel marketing best practices, including content marketing, SEO, SEM, PR, and social media

Oversee the marketing promotion campaign calendar, ensure deliverables are achieved on-time and accurately, and follow-up with internal and external partners as necessary

Define, refine, and manage the paid social acquisition and paid media retention strategy for Facebook, Instagram, and other key paid social channels(agency)

Update copy on website

Update homepage main images

Determine A/B creative content options and A/B audience options and c reate bi-weekly report to compare A/B results

Monitoring Google Analytics

Recommend and advise on options and capabilities utilizing marketing and communications best practices and channel knowledge

Leverage research, reports, and data to support stakeholder business solution strategies

Manage affiliate program

Review products for quality, consistency, accuracy, and advancement of the visual and verbal brand in design reviews, and ensure that consistent image/message is conveyed

Scout out influencers, reach out and make deals, send product Product Placement / Wardrobe Opps

Marketing Manager Qualifications

Bachelor’s degree in Marketing or equivalent work experience preferred

MUST come from Apparel/fashion company background!!!!

MUST live in LA!!

4-6 years marketing experience with management experience

Ability to handle multiple tasks simultaneously and prioritize deadlines

Proficient with Microsoft Office Suite

Must be detail-oriented and deadline focused

Knowledge of marketing best practices in the B2B fields

Broad understanding of traditional and emerging channels

Comfortable working independently, hands on, roll up your sleeves mentality.

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