Executive Director Strategic Planning - Comcast Advertising

Philadelphia, PA, United States

Executive Director Strategic Planning - Comcast Advertising Location

Philadelphia, PA, United States

Employment Type

Full-Time

Posted on

Mar 29, 2023

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Profile

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We're dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we're able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.

Job Summary

Comcast Advertising is dedicated to bringing leading advertising solutions to marketers around the globe. As our technology continues to accelerate, so do our ambitions for our clients, consumers and the industry at large. We've accomplished a lot but there's still more to do. The Executive Director, Comcast Integration, Strategy & Solutioning of Business Operations will sit at the center of Comcast Advertising, both leading and supporting operational excellence across FreeWheel, Effectv and Comcast Consumer Services Engineering efforts. Additionally, this role will balance immediate optimization and long-term opportunities to strengthen our position in the marketplace. It's critical to have familiarity with advertising tech, supply, demand, ad call/log data, inventory types e.g. linear, OTT, programmatic, etc., measurement and attribution. Furthermore, we are looking for consulting and/or program delivery experience. This person must be comfortable in an undefined vertical with an appetite to shape approach, roadmap and bring together a wide range of functions e.g. Legal, Privacy, Engineering, Product, Finance, B2B, B2C, etc. to make one comprehensive company recommendation. The Execute Director candidates should have experience and be comfortable synthesizing detailed information for executive leadership presentation and analysis. A successful applicant will carry the utmost discretion and sensibility in navigating a large corporation with a wide range of goals. Culturally, the Comcast Advertising Strategic Initiatives team is a particularly dynamic group of builders and collaborators. It's important for all of our teammates to share in the ability to concurrently keep momentum for the long-term, prioritize for the mid-term and expedite for the now.

Job Description

In partnership with stakeholders, develop the sales strategy and technical enablement roadmap of the Comcast Audience Direct product for increased platform monetization

Align Comcast Advertising monetization opportunities with new and evolving Comcast Consumer Services product experiences e.g. FAST, TVE, Cloud,

Assess technical and business function considerations

Oversee roadmap submission for prioritization

Partner with CMCSA portfolio businesses to achieve advertising goals as it relates to data policy and tech improvement

Be a company-wide resource for advertising industry practice and standards

Create and advise on materials for executive presentations, project management tracking, etc.

Valuable Skills:

Genuine curiosity for how to shape advertising for today's world

Unflappable ability to leave a meeting with clear, effective next steps

Ability to think entrepreneurially while appreciating the formality of working for a high-profile corporation

Optimistic and a benefit-of-the-doubt perspective

Employees at all levels are expected to:

Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team - make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Drive results and growth.

Respect and promote inclusion & diversity.

Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.

Education

Master's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/life-at-comcast/benefits) on our careers site for more details.

Company info

Comcast

Website : http://corporate.comcast.com

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