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Invesco US
Atlanta, GA, United States
As one of the world’s leading asset managers, Invesco is dedicated to helping investors worldwide achieve their financial objectives. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world. If you're looking for challengin
Job Source: Invesco USZaxby's
Atlanta, GA, United States
The Zaxby's Support Center is looking for a Director of Marketing Analytics to join the Financial Planning & Analysis team. The role will serve as an internal consultant to the marketing and loyalty teams. The individual will be responsible for examining all aspects of marketing to determine the effectiveness of campaigns, offers and media mix. T
Job Source: Zaxby'sZaxby's
Atlanta, GA, United States
The Zaxby's Support Center is looking for a Director of Marketing Analytics to join the Financial Planning & Analysis team. The role will serve as an internal consultant to the marketing and loyalty teams. The individual will be responsible for examining all aspects of marketing to determine the effectiveness of campaigns, offers and media mix. T
Job Source: Zaxby'sSociety of Workforce Planning Professionals
Atlanta, GA, United States
Workforce Analytics Analyst – Multiple Locations – Cox Communications Posted On: 01-04-2023 Position Title: Workforce Analytics Analyst Job Location: Atlanta, GA, Phoenix, AZ, Wichita, KS, Hampton Roads, VA, Baton Rouge, LA, Omaha, NE, Oklahoma City, OK, Las Vegas, NV Contact Information: Lara Boldin [email protected] Company Name: Cox Com
Job Source: Society of Workforce Planning ProfessionalsFord Motor Company
Atlanta, GA, United States
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Our Marketing, Sales & Service organization advances Ford’s reputation as a visionary vehicle and mobility services company and helps deliver a tru
Job Source: Ford Motor CompanyCargill, Incorporated
Atlanta, GA, United States
Cargill’s size and scale allows us to make a positive impact in the world. Our purpose is to nourish the world in a safe, responsible and sustainable way.We are a family company providing food, ingredients, agricultural solutions and industrial products that are vital for living. We connect farmers with markets so they can prosper. We connect custo
Job Source: Cargill, IncorporatedRegions Bank
Atlanta, GA, United States
Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive t
Job Source: Regions BankNewell Brands
Atlanta, GA, United States
Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmer•s, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Rubbermaid Commercial Products, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, and Yankee Candle. Driven by a
Job Source: Newell BrandsAtlanta, GA, United States
Target Years of Exp: 3-5 Top 5 Must Haves: 1) Experience with BI tools, data analysis, data visualization, audience segmentation, attribution modeling 2) Understanding/experience with marketing channels 3) Strong communication skills 4) Strong project management skills 5) Strong interpersonal skills
Domo is a BI platform, similar to other platforms Cox Auto uses; Power BI and Tableau. Domo allows us to create visuals and different reports from the various data sources Domo is connected to.
High-level list of responsibilities of our marketing analytics team:
Data consolidation and management, for anything needed for marketing performance and decision-making.
Data analysis, optimization recommendations
Performance measurements, ROI analysis
Marketing attribution
Segmentation for audience targeting
Predictive modeling
Dashboard creation, reporting, and data visualizations
The Role:
We are seeking a dynamic individual to fill our Marketing Analytics role. This individual will leverage advanced analytical skills to create analyses with tailored insights and visualizations that tell the story with data and provide actionable recommendations. This individual should have a passion for data and a collaborative spirit to create solutions with key stakeholders.
In essence, this individual will help evolve and innovate our current methods of measurement and attribution framework to provide deeper insights & opportunities to optimize.
Responsibilities:
•Data Analysis and Reporting: Conduct in-depth analysis of marketing performance metrics, including but not limited to conversion rates, customer acquisition cost, and ROI.
Generate regular and ad-hoc reports to provide actionable insights to the marketing team and key stakeholders.
Develop robust dashboards within our B.I. platform, allowing team members to self-serve campaign performance
•Marketing Attribution Modeling: Develop and implement marketing attribution models to accurately measure the impact of various marketing channels on customer acquisition and conversion.
•udience Segmentation: Utilize advanced segmentation techniques to identify and target key customer segments, maximizing the effectiveness of marketing campaigns.
•Predictive Modeling: Build predictive models to forecast marketing outcomes, customer behavior, and inform strategic decision-making.
•Cross-Functional Collaboration: Collaborate with cross-functional teams, including Marketing, Sales, IT, and Product, to understand business objectives and align analytics efforts accordingly.
•Data Visualization: Create visually compelling dashboards and data visualizations to communicate complex analytical findings to non-technical stakeholders.
•/B Testing: Provide recommendations for A/B test, and provide deep-dive performance analyses
•Technology Integration: Work closely with IT and other relevant teams to ensure seamless integration of marketing analytics tools and platforms.
•Stay Current with Industry Trends: Stay abreast of industry trends, emerging technologies, and best practices in marketing analytics to continuously enhance our analytical capabilities.
Qualifications:
•Bachelor's degree in a related field and 5+ years working as a marketing analyst
•Understanding of marketing channels; email, paid search, display, media, social, etc
•Experience working in BI tools, and complex database systems
•Strong interpersonal skills
•Strong communication skills
•Strong project management skills
Preferred Qualifications:
•SQL Skills
•Google Analytics
•Salesforce Sales/Marketing Cloud
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Email Alert for Marketing Analytics Analyst jobs in Atlanta, GA, United States
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