Senior Business Analyst, Marketing Analytics

Atlanta, GA, United States

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Job Description

Your Role:

We are seeking a highly skilled and motivated Senior Business Analyst to join our team responsible for supporting the marketing analytics team with the development and implementation of reporting, processes, operations, documentation, and governance. This role will work closely with the marketing analytics team to understand their needs and requirements, and to translate those needs into actionable solutions. The ideal candidate will have a strong understanding of marketing analytics, as well as experience in business analysis, process improvement, and documentation.

You will be responsibile for:

Support the development and implementation of marketing analytics reporting.

This includes working with the marketing and analytics teams to define the requirements for reports, developing the reports, and ensuring that the reports are accurate and timely.

Improve marketing analytics processes.

This includes identifying and addressing inefficiencies in the marketing analytics process, propose and develop solutions to streamline and optimize marketing analytics operations.

Collaborate with stakeholders to define and document standard operating procedures (SOPs) to ensure consistency and efficiency in data collection, analysis, and reporting.

Administer marketing analytics governance.

This includes ensuring that the marketing teams are following the company's data governance policies, as well as developing new policies and procedures as needed.

Establish and enforce data governance policies and procedures to maintain data quality, security, and compliance.

Project Management

Lead and participate in projects related to marketing analytics, ensuring timely delivery of milestones and effective communication with project stakeholders.

Manage project documentation, including project plans, timelines, and status reports.

Collaborate with cross-functional teams to support developing projects and deliverables

Continuous Learning and Industry Awareness

Stay up-to-date with the latest industry trends, marketing analytics tools, techniques, and best practices.

Share knowledge and insights with the marketing analytics team and contribute to the development of analytical capabilities within the organization.

The qualifications you bring:

Proven experience as a Business Analyst or similar role, preferably in marketing analytics or data-driven environments.

3+ years of experience in Data Analysis / Business Analysis / Data Management / Insights.

Familiarity with data governance and documentation best practices.

Strong project management skills, including the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.

Proven stakeholder management skills, with the acumen to be aware and act on any issues that need to be reported.

Proven experience in managing across several concurrent projects and activities.

Ability to translate business requirements into technical reporting requirements.

High level of experience working with Digital Analytics software (e.g. Google Analytics, Adobe Analytics)

Proficiency in data visualization and reporting tools such as Tableau, Power BI, or similar.

Experience in process improvement and implementation.

Strong problem-solving and quantitative skills with a willingness to continuously learn and challenge oneself.

It would be advantage to have one or more of the following certifications:

PMP® or PRINCE2® Certification

CMMI® Associate Certification

Certified Business Analysis Professional (CBAP®)

Certified Information Privacy Professional (CIPP®)

Formal Education:

The ideal candidate should have a BS and/or MS in areas such as Mathematics, Statistics, Economics, Computer Science, Information Science or similar; plus 4 years of experience in business analysis. Or at least 6 years’ worth of work experience in business analysis.

Full Time / Part Time

Full time

Worker Type

Employee

Job Exempt (Yes / No)

Yes

Workplace Model

At Invesco, our workplace model supports our culture and meets the needs of our clients while providing flexibility our employees value. As a full-time employee, compliance with the workplace policy means working with your direct manager to create a schedule where you will work in your designated office at least three days a week, with two days working outside an Invesco office.

What’s in it for you?

Our people are at the very core of our success. Invesco employees get more out of life through our comprehensive compensation and benefit offerings including:

Flexible time off and opportunities for a flexible work schedule

401(K) matching of 100% up to the first 6% with additional supplemental contribution

Health & wellbeing benefits

Parental Leave benefits

Employee stock purchase plan

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The job holder may be required to perform other duties as deemed appropriate by their manager from time to time.

Invesco's culture of inclusivity and its commitment to diversity in the workplace are demonstrated through our people practices. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, gender, gender identity, sexual orientation, marital status, national origin, citizenship status, disability, age, or veteran status. Our equal opportunity employment efforts comply with all applicable U.S. state and federal laws governing non-discrimination in employment.

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