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Director, Marketing Analytics

Atlanta, GA, United States

The Zaxby's Support Center is looking for a Director of Marketing Analytics to join the Financial Planning & Analysis team. The role will serve as an internal consultant to the marketing and loyalty teams. The individual will be responsible for examining all aspects of marketing to determine the effectiveness of campaigns, offers and media mix. This is a director level role that will be hands on with producing analysis and analytics.

This position plays an important role in the development of the audience targeting strategy through first- and third-party data sources and measuring the effectiveness of media strategy and tactics. This includes working with key stakeholders on audience identification and profiling and partnering with owned and paid media teams to execute, optimize, and measure campaigns and overall performance. The ideal candidate will understand the guest journey to connect experience and technology for measuring and optimizing media performance.

As we continue to grow, our strategies have set us up for success to be the top offering in Chicken Fingerz, Boneless Wings and Zalads. We'd love to have you as part of our team!

This position is based in Atlanta, GA and allows for a hybrid work schedule that includes 3 days spent in-office or traveling per week.

Benefits Include:

Medical, Dental and Vision insurance

Company-paid Short and Long-Term Disability insurance, Basic Life and Critical Illness insurance

401K participation

50% off meal discount at company-owned locations

Child Care Assistance Plan

Education Assistance Program

Parental Leave

PTO and Company Holidays

ESSENTIAL JOB FUNCTIONS

Essential duties may include but are not limited to the following: Examine and compare the effectiveness of the various marketing channels in order to optimize media mix and how marketing dollars are allocated

Analyze the results of promotional campaigns to provide insights and optimizations to improve performance

Build and maintain a robust internal reporting cadence of the metrics relevant for marketing initiatives

Use extensive amounts of user data to build audiences and targeting cohorts to enable relevant and effective promotions

Maintain and build upon data pipelines, tools, and processes that power campaigns

Regularly present analysis and provide guidance to senior leadership

Assist loyalty manager in preparing financial analysis on Customer Relationship Management (CRM) offers, help to understand the anatomy of a discount, and build repository of financially viable offers

Independently develop process improvements resulting in the development of new technological ways to streamline and improve reporting efficiency

Consistently communicate across various functions and departments driving appropriate collaboration, coordination, analysis, and timing of deliverables

KEY COMPETENCIES Solid understanding and background of integrated financial and reporting systems

High level problem solving and analytical skills

Able to manipulate and leverage large amounts of data into meaningful reporting

Ability to identify and implement strategic objectives in area(s) of responsibility

Exceptional analytical, problem identification, and problem-solving skills with the ability to think strategically

Strong financial modeling and analysis skills

Intellectual curiosity and professional ownership

Excellent ability to effectively manage multiple projects and competing priorities

Ability to package and present financial data/information in an executive manner focused on driving business decisions

Excellent written and verbal communication skills with all levels of the organization

EDUCATION AND EXPERIENCE GUIDELINES Education: Bachelor's degree in Finance, Statistics, Data Science or other quantitative field; OR equivalent combination of education and experience

Experience: 7+ years finance experience; restaurant or retail industry experience is preferred

Zaxby's Franchising LLC is an equal opportunity employer and does not discriminate in employment decisions based on any factor protected by federal, state or local law.

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