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VP, Direct to Consumer Business

Irving, TX, United States

We are searching for a seasoned Direct to Consumer leader who is passionate about growth and leading a team to excellence.

CORE FUNCTION OF ROLE

Site Operations:

Manage all aspects of site management, ensuring the website is user-friendly, optically appealing, and optimally working.

Oversee the day-to-day activities across the websites including merchandising, localization of content, and calendar planning for marketing communications.

Drive initiatives to improve page load times, checkout processes, and overall site responsiveness to ensure maximum site performance.

Conduct site audits to maintain customer satisfaction metrics and eliminate potential issues that could impact user experience.

Implement strategies and site enhancements to deliver tailored shopping experiences for different customers.

Monitor customer feedback, reviews, and support channels to identify areas for improvement and address customer pain points.

Merchandising Strategy and Execution:

Develop and implement a merchandising strategy aligned with company goals, and seasonal campaign strategy.

Curate and manage product assortments, ensuring the right mix of products, categories, and promotions to maximize sales and profitability.

Analyze sales data, shopper behavior, and market trends to make data-driven decisions for product recommendations and merchandising optimizations.

Personalization:

Develop and implement personalized marketing strategies to drive tailored content, product recommendations, and offers based on customer preferences and behavior.

Leverage customer data, segmentation, and predictive analytics to create dynamic and relevant experiences that enhance engagement and drive conversion rates.

Continuously test and optimize personalization tactics, iterating based on site performance metrics and customer feedback.

Utilize customer journey mapping and customer touchpoint analysis to identify key moments for personalization and engagement.

Team Development:

Lead a collaborative work environment where employees actively share knowledge, ideas, and best practices to enhance team cohesion and productivity.

Provide guidance and mentorship to team members - develop their skills, knowledge, and career paths within company.

Regularly provide feedback and conduct performance evaluations to identify areas for improvement and growth.

Promote diversity and inclusion initiatives within the team to create an inclusive and equitable work environment that leverages the strengths of a diverse workforce.

Manage resources, including personnel and budget to support team development initiatives and goals.

Develop strategies and contingency plans to ensure the team is well-prepared to handle unexpected challenges in business.

JOB QUALIFICATIONS

Bachelor’s degree in marketing, Business, Ecommerce, or a related field. MBA preferred.

Proven experience in ecommerce site operations, site merchandising, or a related role with a successful track record in driving revenue growth.

Strong analytical skills with the ability to use data to make informed decisions and optimize site performance.

Knowledge of back-end systems supporting logistics, payment methods, and post purchase touchpoints.

Experience with ecommerce platforms, personalization tools and content management systems.

Exceptional leadership and communication skills with the ability to collaborate effectively across teams.

A passion for staying up to date with industry trends and emerging technologies in eCommerce

Education Requirements:

4 year BA or BS college degree is desired

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