Product Manager, Creative Platform (Ads)

Seattle, WA, United States

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

Creativity is the soul of advertising. The TikTok Ads Creative & Ecosystem team develops world-leading tech solutions for ad creative production, interpretation, and optimization to empower and inspire advertisers, creators, and other third parties in the ecosystem to create and deliver the best engaging creative experiences to end users.

We are user-oriented and dedicated to technical excellence. Our goal is to drive and lead technological innovation in the ad tech and creative industries, powering products and delivering value for our clients, creators, and the entire ecosystem. We are looking for a senior, experienced Product Manager to continually raise the innovation bar and make TikTok the best place to get inspired and express creativity.

Responsibilities:

- Develop and execute the product strategy for TikTok Ads Creative products, including identifying key market opportunities, owning strategy and product roadmaps, and delivering against ambitious revenue targets.

- Define TikTok's role and strategy in creative ads, delivering product enhancements and innovations that maximize the long-term growth of TikTok's advertising creative ecosystem.

- Showcase an in-depth understanding of demand (advertisers) and supply (creative production suppliers) for advertising creatives, identify and execute product improvements to drive adoption and retention from both sides.

- Drive execution by working directly with engineering, design, QA, data science, operations, marketing, sales, and other cross-functional teams.

- Educate and influence both internal leadership and external stakeholders on TikTok's ads creative product strategy.

Qualifications

- 8+ years of direct product management experience with 5+ years in performance advertising and/or the creative advertising domain, building products/tools related to a marketplace.

- Bachelor's degree in Computer Science, Engineering, Business, or a related field.

- Deep understanding of the advertising landscape and the needs of advertisers, including experience with creative development, media buying, and ad optimization.

- Strong experience with the TikTok ecosystem, including the TikTok app, its related products, and its user community.

- Excellent analytical skills, with the ability to use data to inform product decisions and drive continuous improvement.

- Strong cross-functional collaboration skills, with the ability to work effectively with engineering, design, data science, and business development teams.

- Excellent communication skills, with the ability to clearly articulate complex product concepts to both technical and non-technical stakeholders.

- Experience with multi-project management and execution in a cross-functional environment.

- Strong documentation, presentation, and communication skills, particularly implemented in a cross-functional and global role.

- Self-starter who can manage large cross-functional stakeholders in a fast-paced, dynamic environment.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected].

Job Information:

【For Pay Transparency】Compensation Description (annually) The base salary range for this position in the selected city is $156000 - $393000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

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