eCommerce Growth Marketing Manager - USDS

Mountain View, CA, United States

Responsibilities

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

About USDS

At TikTok, we're committed to a process of continuous innovation and improvement in our user experience and safety controls. We're proud to be able to serve a global community of more than a billion people who use TikTok to creatively express themselves and be entertained, and we're dedicated to giving them a platform that builds opportunity and fosters connection. We also take our responsibility to safeguard our community seriously, both in how we address potentially harmful content and how we protect against unauthorized access to user data.

U.S. Data Security (“USDS”) is a standalone department of TikTok in the U.S. This new security-first division was created to bring heightened focus and governance to our data protection policies and content assurance protocols to keep U.S. users safe. Our focus is on providing oversight and protection of the TikTok platform and user data in the U.S., so millions of Americans can continue turning to TikTok to learn something new, earn a living, express themselves creatively, or be entertained. The teams within USDS that deliver on this commitment daily span Trust & Safety, Security & Privacy, Engineering, User & Product Ops, Corporate Functions and more.

About the User Growth team

The User Growth team focuses on driving new user acquisition programs through various performance marketing channels. They develop and improve in-app features to drive installs and user retention. The USDS UG team simultaneously focuses on growth strategies within our US market and helps improve global teams.

About the role

We are looking for a talented, self-directed growth marketing manager with an analytical mindset. You will be responsible for leveraging performance advertising to grow our e-commerce business. Concretely, you'll be working to develop strategies, execute campaigns and work with cross-functional colleagues to grow the business and also improve our tools and skills. Our team enables the business to achieve industry-leading growth and offers opportunities to work at the innovative edge of e-commerce growth.

Responsibilities

- Manage ad accounts on TikTok shopping ads and other mainstream channels（Google Ads, Facebook Ads, etc.） with considerable budgets and explore different ad formats to optimize performance（CPA, ROAS）

- Define strategies to support various business goals including but not limited to new customer acquisition, retargeting, lead generation, etc.

- Responsible for SEM and SEO optimization for TikTok Shop

- Ensure accurate analysis, forecasting and reporting. Bring insights to the business and form new methodologies

- Excited to tackle new challenges, provide solutions and build strategies from 0 to 1

- Collaborate with cross-functional colleagues to serve key objectives and improve our product

Qualifications

Qualifications

- Bachelor's or Master's degree

- 1-3 years of professional experience in a user growth role involving media buy and performance ads strategy, preferably within e-commerce

- Proficiency in performance ads on TikTok Ads, Facebook, Google, Twitter and other network media. In depth knowledge and understanding of digital advertising platforms

- Paid search and SEO skills are preferred

- Passionate about e-commerce, and social shopping platforms

- Strong problem-solving skills and careful execution

- Strong team spirit, clear logic, priority awareness, passion and sense of responsibility

- Excellent communication and presentation skills

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected]

Job Information:

【For Pay Transparency】Compensation Description (annually) The base salary range for this position in the selected city is $96000 - $198444 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

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