Digital Marketing Specialist
Los Angeles, CA, United States
Research advertising trends.
Research competitors’ pricing and products.
Perform ad copywriting and content creation.
Decide on appropriate placement of ads
Create and execute email and social media marketing campaigns
Administer website and publish/update content
Measure digital traffic
Monitor social media and Google Analytics
Optimize paid advertising campaigns using SEO and other tools
Report on the growth and analytics of campaigns to marketing manager
Scale campaigns to maximize ROI
Monitor project status and budget
Brainstorm and implement experiments and conversion tests
Perform other job-related duties and special projects assigned by manager.
Requirements
Bachelor’s degree in a job-related field preferred.
Strong understanding of industry trends and ecommerce web tools, understanding of SEO and SEM concepts, and familiarity with Google Apps and Google Analytics required.
Benefits
· Medical and Dental Benefits – substantially company-paid!
· Vision insurance
· 401(k) with company match
· Company-paid Pension
· Disability insurance
· Life insurance – company paid
· Flexible spending account
· Paid time off
· Parental leave