Manager, Programmatic

Chicago, IL, United States

Who is Starcom:

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Job Description What You’ll Do:

The Manager owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Programmatic Analysts/Sr. Analysts. Managers train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.

Responsibilities:

Effectively communicate digital strategies and rational for tactical approaches for each campaign

Execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. paid search and social, auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations

Develop, grow, and maintain relationships through exceptional client service

Formulate proposals for new client opportunities

Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch

Partner with Analytics team on campaign measurement reporting and insights generation

Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities

Work with media partners to ensure accurate platform implementation

Troubleshoot issues on all pre-production and live campaigns

Oversee campaign QA process

Generate and manage monthly bill/pay and spend reporting in coordination with Analyst

Lead and assist in coaching, managing, and educating Analysts and Sr. Analysts, helping to support campaigns

Attend client meetings

Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Qualifications Qualifications:

Bachelor’s degree or higher preferred in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent

3+ years of experience managing Search, Display, Video, Social and/or Mobile Programmatic Media Buying

Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIs

Understanding of traditional and interactive media planning elements

Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting

Strong analytics, organizational, and communication skills

Client facing experience with the ability to identify risks and effectively manage through issues

Previous leadership/management experience is a plus

Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional Information Additional Information

Starcomis an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color,ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

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